Head of Marketing (Poland)

Flosum; Poland; On-site; PLN 435,255 - 652,883; Full time

Benefits offered by this job

Competitive compensation

Equity options

Benefits tailored to your region

Job summary

Flosum is seeking a Head of Marketing to lead its global marketing function, focusing on driving demand generation and optimizing for AI in a fast-paced environment. This high-impact role requires 8+ years of B2B SaaS marketing experience, with a proven track record in enterprise pipeline generation. The ideal candidate will own the marketing strategy and enhance the brand's presence across numerous platforms. Competitive compensation and benefits tailored to your region are offered.

Qualifications

• 8+ years of B2B SaaS marketing experience with 3+ years in a leadership role.
• Proven track record of driving pipeline and revenue impact.
• Strong messaging skills and ability to create buyer-ready narratives.
• Deep expertise in SEO and LLM/AI search optimization.

Responsibilities

• Own demand generation strategy and execution for enterprise accounts.
• Build integrated campaigns across various channels.
• Lead product marketing and ensure messaging consistency.
• Optimize SEO and grow organic discovery.

Skills

B2B SaaS marketing experience

Leadership of marketing teams

Driving enterprise pipeline

Product marketing skills

SEO expertise

Creativity and fast execution

Fluency in martech and AI tools

Cross-functional collaboration

Tools

Marketing automation tools

AI tools for marketing

Job description

Location: Remote / Hybrid (open to candidates in the US, UK, EU, other global regions)
Department: Marketing
Reports to: CEO

About the Role

We're looking for a creative, resourceful, and commercially minded Head of Marketing to lead our global marketing function. This is a high-impact role for a builder who thrives in a fast-paced environment, knows how to generate demand at the enterprise level, and can do more with less in an era where AI is reshaping how marketing is done. You will own the full marketing engine, from brand and messaging to demand generation, pipeline acceleration, and modern visibility across search, LLMs, and social.

What You'll Do

• Own demand generation strategy and execution, with a clear mandate to drive qualified pipeline from enterprise accounts.
• Build and scale integrated campaigns across digital, ABM, events, email, partner, and content channels.
• Lead product marketing, including positioning, messaging, launches, competitive intelligence, and sales enablement.
• Ensure brand and messaging consistency from the website through every customer touchpoint.
• Drive SEO and next-generation visibility, including optimization for LLMs and AI-powered search, to grow organic discovery and share of voice.
• Elevate brand presence on LinkedIn, X, YouTube, and other social platforms with bold, creative storytelling.
• Partner closely with Sales, Customer Success, and Product to align on pipeline goals, ICP, and GTM motion.
• Build, mentor, and optimize a lean, high-output marketing team that leverages AI and automation to multiply impact.
• Own marketing analytics: pipeline contribution, CAC, funnel conversion, campaign ROI, and brand metrics.

What We're Looking For

• 8+ years of B2B SaaS marketing experience, with 3+ years leading marketing teams, ideally selling into enterprise accounts.
• Proven track record of driving enterprise pipeline and measurable revenue impact.
• Strong product marketing chops: you can sharpen messaging, write crisp copy, and translate technical value into buyer-ready narratives.
• Deep expertise in SEO and emerging experience with LLM/AI search optimization (GEO, AEO).
• Creative operator who can launch campaigns quickly, test fast, and scale what works.
• Fluent in modern martech, AI tools, and marketing automation; comfortable building efficient systems that do more with less.
• Excellent communicator and cross-functional leader who partners naturally with Sales and Product.
• Comfortable operating in a global, distributed environment across time zones.

Why Join Us

• Lead marketing for a fast-growing enterprise SaaS company with strong product-market fit.
• Shape the brand, the message, and the go-to-market motion from the top.
• Work with a lean, talented team that values creativity, ownership, and speed.
• Competitive compensation, equity, and benefits tailored to your region.