Marketing Automation Specialist (DE)

Kinguin; Warszawa; Remote; PLN 240,000 - 372,000; Full time

Benefits offered by this job

Remote work with flexible hours

Monthly marketplace bonus

Seniority bonuses

Private Medical Healthcare

Life Insurance

Online Benefit Platform

Mental Health Platform

Sports Card

Discount codes

Job summary

Kinguin is seeking a Germany-focused marketing specialist to lead direct campaigns and optimize performance across email, web push, and popup channels. The role emphasizes data-driven decisions, KPI optimization, and collaboration with cross-functional teams to enhance engagement and revenue in the German market.

The ideal candidate will master CRM, marketing automation, and AI-driven approaches, while thriving in a remote, flexible work environment with performance bonuses and comprehensive

Qualifications

• Native-level German and strong English communication skills.
• Experience in CRM, marketing automation, digital marketing, or a similar role.
• Experience with campaign optimisation, A/B testing, and performance analysis.
• Strong understanding of KPIs such as CTR, CR, AOV, bounce rate, revenue, and unsubscribe rate.
• A data-driven, proactive approach and ability to work independently.
• Experience with AI tools and solutions.

Responsibilities

• Own end-to-end execution and optimisation of direct marketing campaigns on the German market (channels: email, web push & popup).
• Analyse campaign performance and run A/B tests to improve engagement and conversion.
• Collaborate with other marketing teams on targeting and cross-channel campaigns.
• Conduct competitive analysis and identify opportunities to improve campaign performance.
• Manage product feed data required for product-based campaigns (product recommendations).
• Drive email and web push active subscriber growth to boost the potential of these channels.
• Implement AI solutions to increase team efficiency and accelerate the time-to-market for marketing campaign.

Skills

German language

CRM

Marketing automation

Digital marketing

Campaign optimisation

A/B testing

Performance analysis

English communication

AI tools

Job description

Kinguin, founded in 2013, has quickly grown to become a major player in the digital entertainment marketplace with 20 million users worldwide. We offer a wide range of digital products, including video games and computer software, and have been a pioneer in supporting the esports industry through sponsorships of tournaments, events, and organisations. At Kinguin, we are committed to innovation and pushing the boundaries of what's possible in gaming. Our team is made up of people from diverse backgrounds and skill sets, all united by their love of gaming and desire to create the best possible platform for our customers.
If you value having Passion, Care & Impact in your daily work, you will fit great in our team! You can read more about our values and work here.
Let's shape the future together and make gaming accessible and inclusive for everyone!
What daily challenges are waiting for you?

• Own the end-to-end execution and optimisation of direct marketing campaigns on the German market (channels: email, web push & popup).
• Analyse campaign performance and run A/B tests to improve engagement and conversion.
• Collaborate with other marketing teams on targeting and cross-channel campaigns.
• Conduct competitive analysis and identify opportunities to improve campaign performance.
• Manage product feed data required for product-based campaigns (product recommendations).
• Drive email and web push active subscriber growth to boost the potential of these channels.
• Implement AI solutions to increase team efficiency and accelerate the time-to-market for marketing campaign.

What you need to be successful in this role?

• Native-level German and strong English communication skills.
• Experience in CRM, marketing automation, digital marketing, or a similar role.
• Experience with campaign optimisation, A/B testing, and performance analysis.
• Strong understanding of KPIs such as CTR, CR, AOV, bounce rate, revenue, and unsubscribe rate.
• A data-driven, proactive approach and ability to work independently.
• Experience with AI tools and solutions.

What we offer?

• Remote work within flexible hours.
• Monthly bonus opportunities tied to marketplace results.
• Seniority bonuses
• Access to:
  • Private Medical Healthcare (Enel-med).
  • Life Insurance (PZU) - possibility to take part in a group insurance.
  • Online Benefit Platform (120 points = 120 pln on MyBenefit).
  • Mental Health Platform (Nilo).
  • Sports Card (Multisport).
  • Two 50% discount codes for our marketplace
    

Recruitment process

• People interview (45-60 minutes)
• Interview with the Hiring Manager (30-60 minutes)
• Feedback + decision