Marketing Automation Specialist (DE)

Kinguin; Województwo mazowieckie; Remote; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Remote work with flexible hours

Equipment provided

Monthly bonus based on marketplace

Mental health platform (Nilo)

Free English lessons online

50% marketplace discount codes

Seniority bonuses

Job summary

Kinguin is seeking a German-market marketing professional to own end-to-end direct campaigns across email, web push, and popup channels. You will analyze performance, run A/B tests, and collaborate with cross-functional teams to optimize targeting and results.

The role emphasizes data-driven decision making, KPI focus, and leveraging AI tools to speed time-to-market while expanding subscriber growth for email and push channels.

Qualifications

• Native-level German and strong English communication skills.
• Experience in CRM, marketing automation, digital marketing, or a similar role.
• Experience with campaign optimisation, A/B testing, and performance analysis.
• Strong understanding of KPIs such as CTR, CR, AOV, bounce rate, revenue, and unsubscribe rate.
• A data-driven, proactive approach and ability to work independently.
• Experience with AI tools and solutions.
• Strong collaboration skills and interest in working across marketing channels.

Responsibilities

• Own the end-to-end execution and optimisation of direct marketing campaigns on the German market (email, web push & popup).
• Analyse campaign performance and run A/B tests to improve engagement and conversion.
• Collaborate with other marketing teams on targeting and cross-channel campaigns.
• Conduct competitive analysis and identify opportunities to improve campaign performance.
• Manage product feed data required for product-based campaigns (product recommendations).
• Drive email and web push active subscriber growth to boost the potential of these channels.
• Implement AI solutions to increase team efficiency and accelerate the time-to-market for marketing campaigns.

Skills

German fluency

English communication

CRM experience

Marketing automation

Digital marketing

Campaign optimization

A/B testing

Cross-channel marketing

AI tools experience

Tools

HubSpot

Salesforce

Google Analytics

Mailchimp

Job description

Kinguin, founded in 2013, has quickly grown to become a major player in the digital entertainment marketplace with 20 million users worldwide. We offer a wide range of digital products, including video games and computer software, and have been a pioneer in supporting the esports industry through sponsorships of tournaments, events, and organisations. At Kinguin, we are committed to innovation and pushing the boundaries of what's possible in gaming. Our team is made up of people from diverse backgrounds and skill sets, all united by their love of gaming and desire to create the best possible platform for our customers. If you value having Passion, Care & Impact in your daily work, you will fit great in our team! You can read more about our values and work here. Let's shape the future together and make gaming accessible and inclusive for everyone!

What daily challenges are waiting for you?

• Own the end-to-end execution and optimisation of direct marketing campaigns on the German market (channels: email, web push & popup).
• Analyse campaign performance and run A/B tests to improve engagement and conversion.
• Collaborate with other marketing teams on targeting and cross-channel campaigns.
• Conduct competitive analysis and identify opportunities to improve campaign performance.
• Manage product feed data required for product-based campaigns (product recommendations).
• Drive email and web push active subscriber growth to boost the potential of these channels.
• Implement AI solutions to increase team efficiency and accelerate the time-to-market for marketing campaigns.

What you need to be successful in this role?

• Native-level German and strong English communication skills.
• Experience in CRM, marketing automation, digital marketing, or a similar role.
• Experience with campaign optimisation, A/B testing, and performance analysis.
• Strong understanding of KPIs such as CTR, CR, AOV, bounce rate, revenue, and unsubscribe rate.
• A data-driven, proactive approach and ability to work independently.
• Experience with AI tools and solutions.
• Strong collaboration skills and interest in working across marketing channels.

What we offer?

• Remote work within flexible hours.
• All the tools and equipment necessary to perform your duties.
• Monthly bonus opportunities tied to marketplace results.
• Mental health support platform (Nilo).
• Free English lessons via online platform.
• 50% discount codes for our marketplace
• Seniority bonuses

Recruitment process

• People interview (45-60 minutes)
• Interview with the Hiring Manager (30-60 minutes)
• Feedback + decision