Growth Marketer

GetResponse; Polska; Hybrid; PLN 134,000 - 167,000; Full time

Benefits offered by this job

Hybrid model in Tri-City area

One-time home office setup bonus up to

Private medical care for employees and

Employee referral program

Job summary

GetResponse is seeking a hands-on Growth Marketer in Poland to drive acquisition and conversion across the website, journeys and growth campaigns. You will shape how we communicate value, structure key journeys and help users progress to the next step.

This role blends customer insight, data, UX, CRO, content, messaging and campaign strategy. We value a pragmatic, hypothesis-driven approach with strong cross-functional collaboration across PPC, Design, Sales, Analytics and Product.

Qualifications

• Experience owning growth initiatives with measurable outcomes.
• Experience shaping websites from journey, messaging and conversion perspectives.
• Experience delivering multi-channel acquisition campaigns.
• Practical CRO, experimentation and hypothesis-driven work.
• Strong analytical mindset translating data into action.

Responsibilities

• Shape and improve the website as a growth channel, focusing on value messaging and key journeys.
• Identify opportunities to boost acquisition and conversion across the customer journey.
• Own acquisition campaigns from strategy through execution, measurement and iteration.
• Define audiences, propositions, messaging, journeys and channel mix.
• Develop CRO and growth experiments based on clear hypotheses.
• Use customer research and data to understand drivers of conversion.
• Hands-on with research, messaging, content, copy and experiments as needed.
• Collaborate with PPC, Design, Sales, Analytics and Product to deliver initiatives.
• Support activation and free trial-to-paid conversions.
• Leverage AI across research, analysis and execution while maintaining quality.

Skills

Growth ownership

Web optimization

Multi-channel campaigns

CRO / experimentation

Analytics

Content & copywriting

AI in marketing

Cross-functional collaboration

Tools

Marketing automation platforms

CMS / no-code tools

AI tools for marketing

Job description

*** Please note that to qualify for this role, you must be located in Poland and hold a valid work permit. ***

We’re looking for a T-shaped Growth Marketer who can identify and drive opportunities to improve acquisition and conversion across the website, customer journey and growth campaigns.

A major part of the role is shaping how our website works as a growth channel: how we communicate our value, structure key journeys and help users move towards the next step.

This is a hands on role combining customer insight, data, UX, CRO, content, messaging and campaign strategy. We’re looking for someone who can spot an opportunity, turn it into a clear initiative or experiment, and take it through execution and results.

About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 350,000+ SMBs and 1,000+ enterprise customers on board.

Main tasks:

• shape and continuously improve the website from a customer journey, messaging and conversion perspective.

• identify and prioritize opportunities to improve acquisition and conversion across the customer journey.

• shape and own acquisition campaigns from strategy through execution, measurement and iteration.

• define campaign audiences, propositions, messaging, customer journeys and the right mix of channels and touchpoints.

• develop and run CRO and growth experiments based on clear hypotheses.

• use customer research, behavioral insights and quantitative data to understand what drives or blocks conversion.

• get hands on with research, messaging, content, copy and experiment concepts where it helps us move faster.

• work with PPC, Design, Sales, Analytics, Product and other specialists to deliver initiatives.

• support selected projects around activation and free trial-to-paid conversion.

• use AI actively across research, analysis and execution, while maintaining a high-quality bar.

You may be a perfect fit if you have:

• experience owning growth initiatives with measurable acquisition or conversion outcomes.

• experience shaping and improving websites from a customer journey, messaging and conversion perspective.

• experience shaping and delivering multi-channel acquisition campaigns.

• practical experience with CRO, experimentation and hypothesis-driven work.

• strong analytical mindset and ability to turn data and customer insight into action.

• strong understanding of customer behavior, UX and digital buying journeys.

• good understanding of how paid, SEO, content, email and automation can work together.

• strong content and messaging judgment, with the ability to write and improve copy yourself and use AI to produce sharp, specific, high-quality output rather than generic marketing content.

• experience working cross-functionally while maintaining ownership of the initiative.

• strong project management and prioritization skills.

Nice to have:

• B2B SaaS or another digital/subscription business.

• marketing to B2B and enterprise audiences, including longer and more complex sales cycles.

• free trial, activation or free-to-paid conversion projects.

• marketing automation and lifecycle communication.

• customer research, user interviews or behavioral analysis.

• AI Search / LLM visibility projects.

• CMS or no-code tools.

Salary range:

• 12 000 -15000 PLN gross monthly on contract of employment

• 572 - 715 PLN net/man-day on B2B contract

Extra perks include:

• we work in a hybrid model for those based in the Tri-City area; employees based outside the area work fully remotely

• home office setup – a one-time bonus of up to 1,000 PLN (or equivalent) to help set up your home office space

• private medical care for employees and their family members

• employee referral program – up to 10,000 PLN for recommending a friend

• corporate life insurance

• employee pension program (PPE)

• wellbeing and mental health culture – mental health helpline, sport card, etc.

• modern equipment – most of our teams work on MacBooks

• English language classes

• internal initiatives like webinars, knowledge-sharing sessions, and more

*Some benefits may be available only to talents hired under a contract of employment.