Digital Activation Specialist

Aon Corporation; Kraków; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work

Career development

Wellbeing programs

Inclusive culture

Global initiatives

Job summary

Aon plc is seeking a Digital Activation Specialist to plan, launch and optimize multi‑channel digital marketing campaigns across global and regional markets. This hybrid role offers flexibility to work virtually and from the Kraków office, with a strong emphasis on data-driven decision making.

You will build campaigns on LinkedIn, Google, email, web and marketing automation, manage setup, targeting, QA, and reporting, and collaborate with global and local teams to deliver measurable results.

Qualifications

• 2–4 years of experience in digital marketing, campaign activation, paid media or related areas.
• Experience building and optimizing campaigns across multiple channels (LinkedIn, Google, email, web).
• Strong understanding of audience targeting, tracking, analytics, and reporting.

Responsibilities

• Build and activate campaigns on channels including LinkedIn, Google, email, web, and marketing automation tools.
• Manage campaign setup, audience targeting, tracking, tagging, QA, and reporting.
• Monitor campaign performance and recommend optimizations to improve engagement and results.
• Run A/B tests and use data-driven insights to improve future campaigns.
• Partner with global, regional, and local marketing teams to ensure seamless execution.
• Provide campaign updates, performance reporting, and actionable recommendations to partners.

Skills

Digital marketing

Campaign activation

Paid media

Marketing operations

Audience targeting

Lead generation

Campaign tracking

Analytics

Performance reporting

Cross-functional collaboration

Education

Bachelor's degree in Marketing/ Communications/ Business

Job description

Join Aon and help deliver engaging digital marketing campaigns across global and regional markets. This is ahybrid roleoffering flexibility to work both virtually and from the office.

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. We are united through trust, teamwork, and a commitment to helping our colleagues and clients succeed.

What the day will look like

As a Digital Activation Specialist, you will play a key role in planning, launching, and optimizing digital marketing campaigns across multiple channels.

You will:

• Build and activate campaigns on channels including LinkedIn, Google, email, web, and marketing automation tools
• Manage campaign setup, audience targeting, tracking, tagging, QA, and reporting
• Monitor campaign performance and recommend optimizations to improve engagement and results
• Run A/B tests and use data-driven insights to improve future campaigns
• Partner closely with global, regional, and local marketing teams to ensure seamless execution
• Provide campaign updates, performance reporting, and actionable recommendations to partners

How this opportunity is different

This is an opportunity to work within a global marketing organization supporting campaigns across multiple markets and business lines. You'll collaborate with experienced marketing professionals, gain exposure to leading MarTech platforms, and have the autonomy to drive campaign success through data, innovation, and continuous improvement.

Your work will have a direct impact on marketing performance, lead generation, and audience engagement while providing opportunities to develop your digital marketing expertise in a highly collaborative environment.

Skills and experience that will lead to success

• 2-4 years of experience in digital marketing, campaign activation, paid media, marketing operations, or related areas
• Experience building and optimizing campaigns across platforms such as LinkedIn, Google, electronic mail, marketing automation, or web channels
• Strong understanding of audience targeting, lead generation, campaign tracking, tagging, analytics, and performance reporting
• Ability to prioritize tasks, meet deadlines, and work optimally with a variety of collaborators
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience

What Aon offers

• Flexible and hybrid working environment
• Career development and learning opportunities
• Comprehensive wellbeing programs and benefits
• Inclusive, collaborative, and encouraging culture
• Opportunity to work on regional and global marketing initiatives