Hybrid EMEA Customer Advocacy Lead

Cornerstone OnDemand; Kraków; Hybrid; PLN 210,000 - 336,000; Full time

Benefits offered by this job

Hybrid work model

Global team environment

Job summary

Cornerstone OnDemand is seeking a Senior Customer Advocacy & Engagement Manager to lead EMEA advocacy efforts, focusing on case studies, references, and speaking opportunities for events and campaigns.

This hands-on role requires strong storytelling, cross-functional collaboration, and the ability to coach customer speakers while partnering with sales and marketing to drive retention and pipeline. The role is hybrid with Kraków-based office access.

Qualifications

• 6–8 years of experience in customer advocacy, marketing, communications, or a related field.
• Bachelor’s degree (or equivalent) in Communications, Marketing, Business, or a related field.
• Strong storytelling and writing skills, with demonstrated experience producing customer case studies and video content.
• Experience managing a portfolio of customer references and matching customers to sales or marketing needs.
• Proven ability to identify, prepare, and coach customer speakers for public-facing events and panels.

Responsibilities

• Develop and execute EMEA customer advocacy programs, identifying and nurturing customer champions for case studies, video testimonials, references, and speaking opportunities at events and virtually.
• Write and produce customer case studies (written and video) that highlight EMEA customer success stories and business outcomes.
• Build and maintain a pipeline of customer references to support sales, marketing, and other business needs across the region.
• Source, vet, and prepare customer speakers for EMEA events, webinars, panels, and virtual sessions.
• Collaborate with regional marketing, sales, and customer success teams to identify advocacy opportunities and align priorities.
• Support the global customer advocacy team as needed on cross-regional initiatives, campaigns, and reporting.
• Track and report on the impact of EMEA advocacy activities, demonstrating contribution to customer retention, satisfaction, and pipeline.
• Monitor customer feedback to refine advocacy approaches and continuously improve program quality.

Skills

Storytelling

Writing

Customer advocacy

Cross-functional collaboration

Relationship building

Public speaking

Education

Bachelor's degree in Communications/Marketing/Business

Job description

Cornerstone OnDemand is seeking a Senior Customer Advocacy & Engagement Manager to lead EMEA advocacy efforts, focusing on case studies, references, and speaking opportunities for events and campaigns.

This hands-on role requires strong storytelling, cross-functional collaboration, and the ability to coach customer speakers while partnering with sales and marketing to drive retention and pipeline. The role is hybrid with Kraków-based office access.