Global Customer Advocacy Lead, EMEA

Cisco Systems; Kraków; On-site; PLN 200,000 - 280,000; Full time

Job summary

Cisco Systems is seeking a Global Customer Advocacy Manager to own end-to-end advocacy lifecycle, identifying authentic customer narratives that demonstrate business impact and accelerate deals. You will build trusted relationships from C-suite to practitioners, translate insights into compelling stories, and ensure visibility across Sales, Marketing, and Product teams.

In this role, you will amplify customer voices as a measurable engine for Cisco’s market position, driving deal velocity and

Qualifications

• 7+ years in customer-facing roles, focused on customer marketing, content marketing, advocacy programs, or B2B storytelling.

Responsibilities

• Develop multi-month storytelling experiences for global customers across channels.
• Manage customer storytelling projects aligned to Sales, Product, and Marketing priorities.
• Conduct deep-dive research on customer relationships to identify compelling story angles.
• Translate GTM needs into storytelling opportunities with Sales, Product and Marketing.
• Lead storytelling activation for regional events, including recruitment and on-site support.
• Track customer contacts, implementations and engagements in advocate CRM platform.
• Measure content effectiveness against digital marketing KPIs.
• Forecast and manage budgets for storytelling initiatives.

Skills

Customer marketing

Content marketing

Advocacy programs

B2B storytelling

Writing & interviewing

Project management

Stakeholder management

Communication

Job description

Cisco Systems is seeking a Global Customer Advocacy Manager to own end-to-end advocacy lifecycle, identifying authentic customer narratives that demonstrate business impact and accelerate deals. You will build trusted relationships from C-suite to practitioners, translate insights into compelling stories, and ensure visibility across Sales, Marketing, and Product teams.

In this role, you will amplify customer voices as a measurable engine for Cisco’s market position, driving deal velocity and