Senior Customer Advocacy Manager

Cornerstone Research; Kraków; Hybrid; PLN 210,000 - 336,000; Full time

Job summary

Cornerstone Research is seeking a Senior Customer Advocacy & Engagement Manager (EMEA) to lead, shape, and scale our customer advocacy programs across the EMEA region. You will craft compelling case studies, secure references, and coordinate speakers for events and campaigns, partnering with sales and marketing to amplify customer voices.

The role demands hands-on relationship-building, content production excellence, and a global mindset.

Qualifications

• Bachelor’s degree in Communications, Marketing, Business, or a related field.
• Strong storytelling and writing skills with experience producing case studies and video content.
• Experience managing a portfolio of customer references for sales/marketing needs.
• Proven ability to identify, prepare, and coach customer speakers for events.
• Collaborative mindset and cross-functional experience with marketing, sales, and customer success.
• Experience tracking and reporting effectiveness of advocacy programs.
• Fluent in English; additional European languages are a plus.

Responsibilities

• Develop and execute EMEA customer advocacy programs, identifying and nurturing customer champions for case studies, video testimonials, references, and speaking opportunities at events and virtually.
• Write and produce customer case studies (written and video) that highlight EMEA customer success stories and business outcomes.
• Build and maintain a pipeline of customer references to support sales, marketing, and other business needs across the region.
• Source, vet, and prepare customer speakers for EMEA events, webinars, panels, and virtual sessions.
• Collaborate with regional marketing, sales, and customer success teams to identify advocacy opportunities and align priorities.
• Support the global customer advocacy team as needed on cross-regional initiatives, campaigns, and reporting.
• Track and report on the impact of EMEA advocacy activities, demonstrating contribution to customer retention, satisfaction, and pipeline.
• Monitor customer feedback to refine advocacy approaches and continuously improve program quality.

Skills

Storytelling

Writing

Relationship building

Cross-functional work

Public speaking

English fluency

Education

Bachelor's degree

Tools

Video editing

Job description

Senior Customer Advocacy Manager

Senior Customer Advocacy & Engagement Manager (EMEA)

Poland, Remote

Senior Customer Advocacy & Engagement Manager (EMEA) will develop and execute Cornerstone's customer advocacy programs across the EMEA region, with a focus on customer case studies (written and video), customer references, sourcing customer speakers for events and campaigns, and supporting our sales and marketing teams with customer programs. Reporting to the global Senior Director of Customer Advocacy and Engagement, this role is critical in fostering meaningful relationships with EMEA customers, amplifying their successes, and strengthening their connection to the Cornerstone brand.

This position requires a hands-on, customer-focused individual contributor who excels at building customer relationships, producing high-quality advocacy content, and identifying the right customer voices for the right moments. The ideal candidate is a highly collaborative and creative thinker who thrives in a fast-paced, global environment and is passionate about showcasing the voice of the customer.

In this role you will…

• Develop and execute EMEA customer advocacy programs, identifying and nurturing customer champions for case studies, video testimonials, references, and speaking opportunities at events and virtually.
• Write and produce customer case studies (written and video) that highlight EMEA customer success stories and business outcomes.
• Build and maintain a pipeline of customer references to support sales, marketing, and other business needs across the region.
• Source, vet, and prepare customer speakers for EMEA events, webinars, panels, and virtual sessions.
• Collaborate with regional marketing, sales, and customer success teams to identify advocacy opportunities and align priorities.
• Support the global customer advocacy team as needed on cross-regional initiatives, campaigns, and reporting.
• Track and report on the impact of EMEA advocacy activities, demonstrating contribution to customer retention, satisfaction, and pipeline.
• Monitor customer feedback to refine advocacy approaches and continuously improve program quality.

You’ve got what it takes if you have…

• 6-8 years of experience in customer advocacy, marketing, communications, or a related field, preferably in B2B technology.
• Bachelor’s degree (or equivalent experience) in Communications, Marketing, Business, or a related field.
• Strong storytelling and writing skills, with demonstrated experience producing customer case studies and video content.
• Experience managing a portfolio of customer references and matching customers to sales or marketing needs.
• Proven ability to identify, prepare, and coach customer speakers for public-facing events and panels.
• A collaborative mindset and experience working cross-functionally with marketing, sales, and customer success teams.
• Proven ability to build relationships with customers and internal stakeholders, earning trust and credibility at all levels.
• Experience tracking and reporting the effectiveness of advocacy programs.
• Strong organizational and analytical skills, with attention to detail and a commitment to high-quality work.
• Comfortable working within a global team structure, supporting initiatives beyond the EMEA region as needed.
• Familiarity with regional nuances across EMEA markets.
• Fluent in English; additional European languages (French, German, Spanish, etc.) strongly preferred.
• Strong speaking and facilitation skills to host customer panels and sessions in English and, ideally, other languages.

Our Culture:

Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now - is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone - anywhere - to learn, grow and advance. To be better tomorrow than they are today.

Who We Are:

Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.

Total Rewards:

At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work - tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: 210000 - 336000 PLN.

Check us out on LinkedIn, Comparably, Glassdoor, and Facebook!

#LI-Hybrid