EMEA Customer Advocacy Lead (Remote)

Cornerstone Research; Kraków; Hybrid; PLN 210,000 - 336,000; Full time

Job summary

Cornerstone Research is seeking a Senior Customer Advocacy & Engagement Manager (EMEA) to lead, shape, and scale our customer advocacy programs across the EMEA region. You will craft compelling case studies, secure references, and coordinate speakers for events and campaigns, partnering with sales and marketing to amplify customer voices.

The role demands hands-on relationship-building, content production excellence, and a global mindset.

Qualifications

• Bachelor’s degree in Communications, Marketing, Business, or a related field.
• Strong storytelling and writing skills with experience producing case studies and video content.
• Experience managing a portfolio of customer references for sales/marketing needs.
• Proven ability to identify, prepare, and coach customer speakers for events.
• Collaborative mindset and cross-functional experience with marketing, sales, and customer success.
• Experience tracking and reporting effectiveness of advocacy programs.
• Fluent in English; additional European languages are a plus.

Responsibilities

• Develop and execute EMEA customer advocacy programs, identifying and nurturing customer champions for case studies, video testimonials, references, and speaking opportunities at events and virtually.
• Write and produce customer case studies (written and video) that highlight EMEA customer success stories and business outcomes.
• Build and maintain a pipeline of customer references to support sales, marketing, and other business needs across the region.
• Source, vet, and prepare customer speakers for EMEA events, webinars, panels, and virtual sessions.
• Collaborate with regional marketing, sales, and customer success teams to identify advocacy opportunities and align priorities.
• Support the global customer advocacy team as needed on cross-regional initiatives, campaigns, and reporting.
• Track and report on the impact of EMEA advocacy activities, demonstrating contribution to customer retention, satisfaction, and pipeline.
• Monitor customer feedback to refine advocacy approaches and continuously improve program quality.

Skills

Storytelling

Writing

Relationship building

Cross-functional work

Public speaking

English fluency

Education

Bachelor's degree

Tools

Video editing

Job description

Cornerstone Research is seeking a Senior Customer Advocacy & Engagement Manager (EMEA) to lead, shape, and scale our customer advocacy programs across the EMEA region. You will craft compelling case studies, secure references, and coordinate speakers for events and campaigns, partnering with sales and marketing to amplify customer voices.

The role demands hands-on relationship-building, content production excellence, and a global mindset.