Growth Director, Poland — Full P&L, Remote

WhyHireWrong?; Łódź; Remote; PLN 300,000 - 650,000; Full time

Job summary

WhyHireWrong? is seeking a director-level growth marketer to own the full Polish P&L for an 18-year-old online travel agency with a competitive mobile app. This is a full-time, remote role based in Poland.

You will lead a performance-marketing budget, shape the acquisition strategy across SEM/PPC, SEO, paid social, and partnerships, and build a high-performing marketing team while guiding a 12-month growth roadmap and reporting ROI to leadership.

Qualifications

• Native Polish speaker based in Poland with deep understanding of Polish consumer travel decisions.
• 7–10 years in growth or performance marketing with 3–4 years at senior/director level owning P&L and a team.
• Direct ownership of a six-figure+ performance marketing budget across SEM/PPC, SEO, and paid social.
• Can state exact CAC, payback period, and channel mix with Polish-market data.
• Experience killing or restructuring underperforming acquisition channels and rebuilding teams.

Responsibilities

• Own the full Polish P&L and lead a marketing team; set hiring bar and manage performance.
• Define strategic channel architecture and a 12-month growth roadmap.
• Allocate a six-figure marketing budget weekly and report ROI by channel to leadership.
• Track competitors and translate insights into acquisition strategy for Poland.
• Drive growth through channel optimization and hands-on campaign execution when needed.

Skills

Polish language proficiency

Growth marketing

P&L ownership

Team leadership

Budget management

CAC & payback metrics

Channel optimization

Roadmap planning

Job description

WhyHireWrong? is seeking a director-level growth marketer to own the full Polish P&L for an 18-year-old online travel agency with a competitive mobile app. This is a full-time, remote role based in Poland.

You will lead a performance-marketing budget, shape the acquisition strategy across SEM/PPC, SEO, paid social, and partnerships, and build a high-performing marketing team while guiding a 12-month growth roadmap and reporting ROI to leadership.