Global Lead Management Expert - CRM & Automation (Hybrid)

LAPP Group; Wrocław; Hybrid; PLN 307,000 - 482,000; Full time

Benefits offered by this job

Hybrid work model

Global exposure

Onboarding & development

Job summary

LAPP Group is seeking a Global Lead Management Expert to drive development and standardisation of lead management across Marketing, Sales and subsidiaries. You will lead end-to-end processes for capture, qualification, handover, tracking and reporting, ensuring high-quality data and cross-functional collaboration.

The role focuses on global lead generation, KPI frameworks, and marketing automation, with emphasis on training and enabling international teams to improve engagement and conversion.

Qualifications

• A successfully completed degree with a focus on marketing, communications, business administration or comparable qualification.
• Several years’ professional experience in B2B marketing, lead management, marketing automation or CRM.
• Very good knowledge of lead management, marketing automation and customer lifecycle management.
• Experience with CRM and marketing automation systems, ideally SAP Sales Cloud and SAP Marketing Cloud.
• Knowledge of trade fair marketing, campaign management and customer data management.
• Experience with reporting and analysis tools, as well as KPI management.
• Understanding of lead nurturing, segmentation and scoring concepts.
• Experience in international matrix organisations.
• Experience of working with sales teams and international stakeholders.
• Strong analytical mindset with a structured, proactive approach and a strong focus on process improvement, solutions, and digital systems.
• Excellent communication, facilitation, and intercultural collaboration skills in international environments; very good English required, German is a plus.

Responsibilities

• Lead the development, standardisation, and governance of global lead management across the organisation.
• Define and implement end-to-end processes for lead capture, qualification, handover, tracking, and reporting.
• Ensure high-quality lead data and seamless collaboration between Marketing, Sales, Digital teams, and international subsidiaries.
• Manage and optimise global lead generation and capture activities across trade fairs, events, campaigns, and digital channels.
• Establish KPI frameworks, reporting standards, and success metrics for lead management and event performance.
• Drive global marketing automation and CRM-based communication, including campaign execution and event follow-up.
• Design and optimise automated lead nurturing programs and customer journey strategies to increase engagement and conversion.
• Monitor, analyse, and improve lead quality, conversion rates, and overall marketing effectiveness through data-driven insights.
• Develop and maintain global dashboards and reporting structures to support performance tracking and decision-making.
• Serve as the global lead management subject matter expert, providing training, stakeholder support, and prioritising system and process enhancements.

Skills

Lead management

Marketing automation

CRM

Reporting & analytics

International collaboration

KPI management

Stakeholder training

English communication

German language (a plus)

Education

Marketing/Business degree

Tools

SAP Sales Cloud

SAP Marketing Cloud

Job description

LAPP Group is seeking a Global Lead Management Expert to drive development and standardisation of lead management across Marketing, Sales and subsidiaries. You will lead end-to-end processes for capture, qualification, handover, tracking and reporting, ensuring high-quality data and cross-functional collaboration.

The role focuses on global lead generation, KPI frameworks, and marketing automation, with emphasis on training and enabling international teams to improve engagement and conversion.