Global Lead Management Expert - Marketing

Lapp Mobility GmbH; Wrocław; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work model

Flexible working hours

Medical care

Multisport card

Language courses

Retirement saving scheme

International tournaments

Job summary

LAPP seeks a Global Lead Management Expert to standardise and optimise lead management across the group. You will coordinate Marketing, Sales, Digital teams and international subsidiaries to ensure consistent capture, qualification, and reporting.

You will design end-to-end processes, manage campaigns and events, and drive KPI-driven improvements with global dashboards and automation initiatives.

Qualifications

• Degree in marketing, communications, or related field.
• Several years in B2B marketing, lead management, or CRM.
• Strong knowledge of lead management, marketing automation and lifecycle management.
• Experience with SAP Sales Cloud and SAP Marketing Cloud.

Responsibilities

• Lead the development, standardisation, and governance of global lead management across the organisation.
• Define and implement end-to-end processes for lead capture, qualification, handover, tracking, and reporting.
• Ensure high-quality lead data and seamless collaboration between Marketing, Sales, Digital teams, and international subsidiaries.
• Manage and optimise global lead generation and capture activities across trade fairs, events, campaigns, and digital channels.
• Establish KPI frameworks, reporting standards, and success metrics for lead management and event performance.
• Drive global marketing automation and CRM-based communication, including campaign execution and event follow-up.
• Design and optimise automated lead nurturing programs and customer journey strategies to increase engagement and conversion.
• Monitor, analyse, and improve lead quality, conversion rates, and overall marketing effectiveness through data-driven insights.
• Develop and maintain global dashboards and reporting structures to support performance tracking and decision-making.
• Serve as the global lead management subject matter expert, providing training, stakeholder support, and prioritising system and process enhancements.

Skills

Lead management

Marketing automation

Customer lifecycle management

Analytical mindset

Communication skills

Cross-cultural collaboration

English proficiency

German language

Education

Marketing/Business degree

Tools

SAP Sales Cloud

SAP Marketing Cloud

Job description

LAPP seeks a Global Lead Management Expert to standardise and optimise lead management across the group. You will coordinate Marketing, Sales, Digital teams and international subsidiaries to ensure consistent capture, qualification, and reporting.

You will design end-to-end processes, manage campaigns and events, and drive KPI-driven improvements with global dashboards and automation initiatives.