Lead Management Expert - Communication Marketing (m/f/d)

LAPP Group; Wrocław; Hybrid; PLN 307,000 - 482,000; Full time

Benefits offered by this job

Hybrid work model

Global exposure

Onboarding & development

Job summary

LAPP Group is seeking a Global Lead Management Expert to drive development and standardisation of lead management across Marketing, Sales and subsidiaries. You will lead end-to-end processes for capture, qualification, handover, tracking and reporting, ensuring high-quality data and cross-functional collaboration.

The role focuses on global lead generation, KPI frameworks, and marketing automation, with emphasis on training and enabling international teams to improve engagement and conversion.

Qualifications

• A successfully completed degree with a focus on marketing, communications, business administration or comparable qualification.
• Several years’ professional experience in B2B marketing, lead management, marketing automation or CRM.
• Very good knowledge of lead management, marketing automation and customer lifecycle management.
• Experience with CRM and marketing automation systems, ideally SAP Sales Cloud and SAP Marketing Cloud.
• Knowledge of trade fair marketing, campaign management and customer data management.
• Experience with reporting and analysis tools, as well as KPI management.
• Understanding of lead nurturing, segmentation and scoring concepts.
• Experience in international matrix organisations.
• Experience of working with sales teams and international stakeholders.
• Strong analytical mindset with a structured, proactive approach and a strong focus on process improvement, solutions, and digital systems.
• Excellent communication, facilitation, and intercultural collaboration skills in international environments; very good English required, German is a plus.

Responsibilities

• Lead the development, standardisation, and governance of global lead management across the organisation.
• Define and implement end-to-end processes for lead capture, qualification, handover, tracking, and reporting.
• Ensure high-quality lead data and seamless collaboration between Marketing, Sales, Digital teams, and international subsidiaries.
• Manage and optimise global lead generation and capture activities across trade fairs, events, campaigns, and digital channels.
• Establish KPI frameworks, reporting standards, and success metrics for lead management and event performance.
• Drive global marketing automation and CRM-based communication, including campaign execution and event follow-up.
• Design and optimise automated lead nurturing programs and customer journey strategies to increase engagement and conversion.
• Monitor, analyse, and improve lead quality, conversion rates, and overall marketing effectiveness through data-driven insights.
• Develop and maintain global dashboards and reporting structures to support performance tracking and decision-making.
• Serve as the global lead management subject matter expert, providing training, stakeholder support, and prioritising system and process enhancements.

Skills

Lead management

Marketing automation

CRM

Reporting & analytics

International collaboration

KPI management

Stakeholder training

English communication

German language (a plus)

Education

Marketing/Business degree

Tools

SAP Sales Cloud

SAP Marketing Cloud

Job description

Your tasks

We are seeking a Global Lead Management Expert (m/f/d) to join our global Marketing Communications department as soon as possible. In this role, you will be responsible for the development, standardisation and continuous optimisation of global lead management within the LAPP Group. The aim is to ensure the consistent capture, qualification, handover, tracking and analysis of leads across all relevant marketing touchpoints – in particular trade fairs, events, campaigns and digital channels. In this role, you will act as the central point of contact between Marketing, Sales, Digital Units and international subsidiaries.

• Lead the development, standardisation, and governance of global lead management across the organisation.
• Define and implement end-to-end processes for lead capture, qualification, handover, tracking, and reporting.
• Ensure high-quality lead data and seamless collaboration between Marketing, Sales, Digital teams, and international subsidiaries.
• Manage and optimise global lead generation and capture activities across trade fairs, events, campaigns, and digital channels.
• Establish KPI frameworks, reporting standards, and success metrics for lead management and event performance.
• Drive global marketing automation and CRM-based communication, including campaign execution and event follow-up.
• Design and optimise automated lead nurturing programs and customer journey strategies to increase engagement and conversion.
• Monitor, analyse, and improve lead quality, conversion rates, and overall marketing effectiveness through data-driven insights.
• Develop and maintain global dashboards and reporting structures to support performance tracking and decision-making.
• Serve as the global lead management subject matter expert, providing training, stakeholder support, and prioritising system and process enhancements.

Job Description

Your tasks

We are seeking a Global Lead Management Expert (m/f/d) to join our global Marketing Communications department as soon as possible. In this role, you will be responsible for the development, standardisation and continuous optimisation of global lead management within the LAPP Group. The aim is to ensure the consistent capture, qualification, handover, tracking and analysis of leads across all relevant marketing touchpoints – in particular trade fairs, events, campaigns and digital channels. In this role, you will act as the central point of contact between Marketing, Sales, Digital Units and international subsidiaries.

• Lead the development, standardisation, and governance of global lead management across the organisation.
• Define and implement end-to-end processes for lead capture, qualification, handover, tracking, and reporting.
• Ensure high-quality lead data and seamless collaboration between Marketing, Sales, Digital teams, and international subsidiaries.
• Manage and optimise global lead generation and capture activities across trade fairs, events, campaigns, and digital channels.
• Establish KPI frameworks, reporting standards, and success metrics for lead management and event performance.
• Drive global marketing automation and CRM-based communication, including campaign execution and event follow-up.
• Design and optimise automated lead nurturing programs and customer journey strategies to increase engagement and conversion.
• Monitor, analyse, and improve lead quality, conversion rates, and overall marketing effectiveness through data-driven insights.
• Develop and maintain global dashboards and reporting structures to support performance tracking and decision-making.
• Serve as the global lead management subject matter expert, providing training, stakeholder support, and prioritising system and process enhancements.

Your profile

• A successfully completed degree with a focus on marketing, communications, business administration, business informatics or a comparable qualification.
• Several years’ professional experience in B2B marketing, lead management, marketing automation or CRM.
• Very good knowledge of lead management, marketing automation and customer lifecycle management.
• Experience with CRM and marketing automation systems, ideally SAP Sales Cloud and SAP Marketing Cloud.
• Knowledge of trade fair marketing, campaign management and customer data management.
• Experience with reporting and analysis tools, as well as KPI management.
• Understanding of lead nurturing, segmentation and scoring concepts.
• Experience in international matrix organisations.
• Experience of working with sales teams and international stakeholders.
• Strong analytical mindset with a structured, proactive approach and a strong focus on process improvement, solutions, and digital systems.
• Excellent communication, facilitation, and intercultural collaboration skills in international environments; very good English required, German is a plus.

Good reasons for LAPP

• Variety of tasks and responsibilities & plenty of scope for ideas
• Value-based family business
• Global player with flat hierarchies
• Flexible working hours models & hybrid work
• Work life balance
• Personnel development, onboarding & individual support
• Annual international soccer- & volleyball tournament
• Opportunity to join benefits: Medical care, Life insurance, Multisport card, language courses, Retirement saving scheme etc.