Global Lead Management Expert - Marketing Communications (m/f/d)

Lapp Mobility GmbH; Wrocław; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work model

Flexible working hours

Medical care

Multisport card

Language courses

Retirement saving scheme

International tournaments

Job summary

LAPP seeks a Global Lead Management Expert to standardise and optimise lead management across the group. You will coordinate Marketing, Sales, Digital teams and international subsidiaries to ensure consistent capture, qualification, and reporting.

You will design end-to-end processes, manage campaigns and events, and drive KPI-driven improvements with global dashboards and automation initiatives.

Qualifications

• Degree in marketing, communications, or related field.
• Several years in B2B marketing, lead management, or CRM.
• Strong knowledge of lead management, marketing automation and lifecycle management.
• Experience with SAP Sales Cloud and SAP Marketing Cloud.

Responsibilities

• Lead the development, standardisation, and governance of global lead management across the organisation.
• Define and implement end-to-end processes for lead capture, qualification, handover, tracking, and reporting.
• Ensure high-quality lead data and seamless collaboration between Marketing, Sales, Digital teams, and international subsidiaries.
• Manage and optimise global lead generation and capture activities across trade fairs, events, campaigns, and digital channels.
• Establish KPI frameworks, reporting standards, and success metrics for lead management and event performance.
• Drive global marketing automation and CRM-based communication, including campaign execution and event follow-up.
• Design and optimise automated lead nurturing programs and customer journey strategies to increase engagement and conversion.
• Monitor, analyse, and improve lead quality, conversion rates, and overall marketing effectiveness through data-driven insights.
• Develop and maintain global dashboards and reporting structures to support performance tracking and decision-making.
• Serve as the global lead management subject matter expert, providing training, stakeholder support, and prioritising system and process enhancements.

Skills

Lead management

Marketing automation

Customer lifecycle management

Analytical mindset

Communication skills

Cross-cultural collaboration

English proficiency

German language

Education

Marketing/Business degree

Tools

SAP Sales Cloud

SAP Marketing Cloud

Job description

LAPP is a family-owned company headquartered in Stuttgart and a global leader in cable and connection technology. Founded in 1959, we are still fully family-owned today. With around 5,700 employees, we are operating in over 80 countries – globally connected and regionally rooted. Working at LAPP means more: this is where inventive spirit and a hands-on mentality meet cherished values and tradition.

We offer all employees the freedom to develop and pursue new opportunities. Flexibility and personal responsibility are just as important to us as a family-friendly work environment. We value all our colleagues with their talents, ideas and perspectives.

After all, every personal contribution counts when it comes to meeting the needs of our customers from various industries together. Together we keep the industry alive: alive by LAPP – alive by YOU!

Your tasks

We are seeking a Global Lead Management Expert (m/f/d) to join our global Marketing Communications department as soon as possible. In this role, you will be responsible for the development, standardisation and continuous optimisation of global lead management within the LAPP Group. The aim is to ensure the consistent capture, qualification, handover, tracking and analysis of leads across all relevant marketing touchpoints – in particular trade fairs, events, campaigns and digital channels. In this role, you will act as the central point of contact between Marketing, Sales, Digital Units and international subsidiaries.

• Lead the development, standardisation, and governance of global lead management across the organisation.
• Define and implement end-to-end processes for lead capture, qualification, handover, tracking, and reporting.
• Ensure high-quality lead data and seamless collaboration between Marketing, Sales, Digital teams, and international subsidiaries.
• Manage and optimise global lead generation and capture activities across trade fairs, events, campaigns, and digital channels.
• Establish KPI frameworks, reporting standards, and success metrics for lead management and event performance.
• Drive global marketing automation and CRM-based communication, including campaign execution and event follow-up.
• Design and optimise automated lead nurturing programs and customer journey strategies to increase engagement and conversion.
• Monitor, analyse, and improve lead quality, conversion rates, and overall marketing effectiveness through data-driven insights.
• Develop and maintain global dashboards and reporting structures to support performance tracking and decision-making.
• Serve as the global lead management subject matter expert, providing training, stakeholder support, and prioritising system and process enhancements.

Your profile

• A successfully completed degree with a focus on marketing, communications, business administration, business informatics or a comparable qualification.
• Several years’ professional experience in B2B marketing, lead management, marketing automation or CRM.
• Very good knowledge of lead management, marketing automation and customer lifecycle management.
• Experience with CRM and marketing automation systems, ideally SAP Sales Cloud and SAP Marketing Cloud.
• Knowledge of trade fair marketing, campaign management and customer data management.
• Experience with reporting and analysis tools, as well as KPI management.
• Understanding of lead nurturing, segmentation and scoring concepts.
• Experience in international matrix organisations.
• Experience of working with sales teams and international stakeholders.
• Strong analytical mindset with a structured, proactive approach and a strong focus on process improvement, solutions, and digital systems.
• Excellent communication, facilitation, and intercultural collaboration skills in international environments; very good English required, German is a plus.

Good reasons for LAPP

• Variety of tasks and responsibilities & plenty of scope for ideas
• Value-based family business
• Global player with flat hierarchies
• Flexible working hours models & hybrid work
• Work life balance
• Personnel development, onboarding & individual support
• Annual international soccer- & volleyball tournament
• Opportunity to join benefits: Medical care, Multisport card, language courses, Retirement saving scheme etc.

Contact

Lapp Business Services Sp. z o.o. · Plac Nowy Targ 28 · 50-141 Wroclaw, Poland

Name: Aleksandra Jarosinska

Position: Talent Acquisition Partner

We are happy to answer any questions you may have in advance!