Global Growth Marketing Lead — B2B SaaS AI Platform

Workai; Białystok; On-site; PLN 90,000 - 150,000; Full time

Benefits offered by this job

Real impact from day one

AI-powered platform

International reach

Award-winning platform

Flexible cooperation

Private medical care

Multisport card

Professional development budget

Job summary

Workai is seeking a Growth Marketing Manager to own demand generation, content strategy, and campaign execution across international markets. You will build the MQL to SQL funnel from scratch, run paid campaigns, and create content that converts to drive ARR.

You'll collaborate with Sales and Customer Success in a lean team, shaping pipeline and revenue growth while aligning marketing with product launches like Workai Intelligence and Spaces. Fluency in English required.

Qualifications

• Proven experience in B2B SaaS marketing – demand generation, content marketing, or growth marketing.
• Hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads) with measurable ROI.
• Strong content creation skills – you can write a compelling case study, SEO article, or campaign copy in English.
• Data-driven mindset – you make decisions based on funnel metrics, conversion rates, and pipeline data, not gut feelings.
• Experience with marketing automation and CRM tools (lead scoring, workflows, attribution).
• Fluency in English (C1+) – all content is produced in both Polish and English.

Responsibilities

• Build and own the MQL → SQL pipeline – set up lead scoring in HubSpot, define qualification criteria, and optimize conversion rates across segments
• Plan and execute paid campaigns – LinkedIn Ads, Google Ads, and remarketing to generate qualified leads for the sales team
• Track and report on marketing ROI – CAC, LTV:CAC ratio, pipeline attribution per channel, and campaign performance
• Create high-converting content – gated reports, case studies, SEO articles (PL + EN), landing pages, and email sequences
• Run product marketing campaigns – position Workai Platform and new modules – Workai Intelligence (AI), Spaces, and Learning across different buyer segments
• Organize and promote events – webinars, industry conferences (including our upcoming AI for Work conference), and partner events

Job description

Workai is seeking a Growth Marketing Manager to own demand generation, content strategy, and campaign execution across international markets. You will build the MQL to SQL funnel from scratch, run paid campaigns, and create content that converts to drive ARR.

You'll collaborate with Sales and Customer Success in a lean team, shaping pipeline and revenue growth while aligning marketing with product launches like Workai Intelligence and Spaces. Fluency in English required.