AI-Driven B2B Marketing Lead — Remote, Full Ownership

Appunite; Poznań; Remote; PLN 190,000 - 223,000; Full time

Benefits offered by this job

Remote first

Ownership of marketing

AI-native Engine

Job summary

Appunite seeks a senior B2B marketing leader to own the company’s full marketing scope. The role leverages an AI-driven Engine to draft content, campaigns and analyses, connected to CRM, CMS and analytics. You will own the strategy, judge quality, and drive pipeline value across long sales cycles.

You’ll report to the Head of Growth and operate in a remote-first environment, with English communication daily and a strong focus on ABM, SEO and content strategy.

Qualifications

• Around 5 years in B2B marketing with long sales cycles.
• You’ve turned ICP/value proposition into a content/channel plan that worked.
• At least a year running a content program for B2B buyers.
• You've run ABM end-to-end with sales.
• You understand SEO and search/LinkedIn campaigns; Engine handles campaigns.
• You're comfortable disagreeing with leadership when needed.
• Written English and AI tools are part of daily work.

Responsibilities

• Build the quarterly marketing plan with sales and adjust based on results.
• Design and run the ABM program with sales and target accounts.
• Produce case studies and content with the Engine and publish regularly.
• Run paid campaigns and SEO with the Engine.
• Organize webinars and offline meetups.
• Analyze channel data, feed CRM, report results monthly/quarterly.
• Turn sales feedback into content topics and update Engine knowledge.

Skills

B2B marketing

ABM program

SEO

LinkedIn campaigns

Content strategy

AI tools

English writing

Campaign management

Tools

Claude Code

CRM

CMS

Analytics platforms

Job description

Appunite seeks a senior B2B marketing leader to own the company’s full marketing scope. The role leverages an AI-driven Engine to draft content, campaigns and analyses, connected to CRM, CMS and analytics. You will own the strategy, judge quality, and drive pipeline value across long sales cycles.

You’ll report to the Head of Growth and operate in a remote-first environment, with English communication daily and a strong focus on ABM, SEO and content strategy.