Social Media & Growth Specialist

Appsvio; Wrocław; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

Appsvio is seeking a Social Media & Growth Specialist to own our social presence and content distribution in the B2B SaaS space. You will connect everyday marketing tasks with real business outcomes by translating product value into engaging stories and using AI to move fast and measure impact.

You will plan content calendars, distribute written and video content on LinkedIn and other channels, collaborate with product teams, and experiment with formats to boost reach, engagement, and leads.

Qualifications

• 2+ years of experience in B2B SaaS social media
• Fluent English with ability to create high-quality content
• Ability to connect marketing activities with business results (growth, leads, product adoption)
• Hands-on experience using AI tools to accelerate content production and workflows

Responsibilities

• Distribute written and video content on Appsvio’s LinkedIn and other relevant channels
• Plan and manage content communication strategy (content calendar, campaigns, messaging)
• Create and optimize marketing automation (onboarding email flows, campaign mailings, newsletters)
• Collaborate with product teams to translate features into compelling stories
• Experiment with formats, tools, and channels to improve reach, engagement, and business impact

Skills

B2B SaaS social media

Content creation

English fluent

AI tools usage

Content distribution

Content calendar planning

Tools

LinkedIn

Marketing automation

Job description

We’re looking for someone who can connect everyday marketing tasks with real business outcomes. If you understand how content drives pipeline, engagement leads to conversions, and distribution impacts growth — this role is for you.

We’re looking for a creative and execution-driven Social Media & Growth Specialist to take ownership of our social presence and content distribution in the B2B SaaS space.

This role is perfect for someone who understands how to communicate product value, turn features into engaging stories, and leverage AI tools to move fast and deliver measurable results.

• Ability to connect marketing activities with business results (growth, leads, product adoption)
• 2+ years of experience in B2B SaaS social media, especially around promoting product features and updates
• Fluent English with the ability to create engaging, high-quality content (written)
• Hands-on experience using AI tools to accelerate content production and workflows

Nice to Have

• Understanding of ITSM (IT Service Management) and test management domains
• Familiarity with the Atlassian ecosystem (Jira, Jira Service Management)

Your responsibilities

• Distribute written and video content on Appsvio’s LinkedIn and other relevant channels
• Plan and manage content communication strategy (content calendar, campaigns, messaging)
• Create and optimize marketing automation (onboarding email flows, campaign mailings, newsletters)
• Collaborate with product teams to translate features into compelling stories
• Experiment with formats, tools, and channels to continuously improve reach, engagement, and business impact