Global Employer Brand Digital Ecosystem & Channel Partnership Lead

PepsiCo; Kraków; On-site; PLN 200,000 - 280,000; Full time

Benefits offered by this job

Flexible working options

Wellness programs

Learning & development programs

Discounts & partnerships

Job summary

PepsiCo is seeking a Global Employer Brand Digital Ecosystem & Channel Partnership Lead in Kraków to optimize and manage its global digital talent attraction channels, including the career site and major platforms. You will build market-specific ecosystems, identify key partners, and drive data-driven improvements to the company’s employer brand and recruitment marketing efforts.

The role focuses on mapping performance insights, partnering with HR, Marketing, and IT, and staying ahead of digital

Qualifications

• 5–7 years in digital marketing, ecosystem mgmt, or employer branding.
• Bachelor’s degree in a related field.
• Strong analytical skills with performance data to optimize ecosystems.
• Proficiency in SEO, paid media, and digital advertising.
• Experience with CMS, analytics tools, and tracking performance.

Responsibilities

• Define and implement global-to-local digital ecosystem strategies across markets.
• Establish partnership frameworks for digital platforms per region.
• Develop and maintain the global digital ecosystem roadmap.
• Map candidate journeys across paid, owned, and earned media (POE).
• Own and manage PepsiCo’s global career platforms and messaging.
• Activate platforms with Recruitment Marketing teams for engagement and conversion.
• Drive SEO and content strategy improvements for visibility.

Skills

Digital marketing

Digital ecosystem management

Employer branding

Talent attraction platforms

Analytics & data-driven

SEO & paid media

CMS & content strategy

Vendor & stakeholder mgmt

Education

Bachelor’s degree in Digital Marketing/Technology Management/Business

Master’s degree (preferred)

Tools

Google Analytics

Sprinklr

Job description

Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

Global Employer Brand Digital Ecosystem & Channel Partnership Lead

About the Role

The Global Employer Brand Digital Ecosystem & Channel Partnership Lead is responsible for managing and optimizing PepsiCo’s global digital talent attraction channels, including the career website, LinkedIn, Glassdoor, Indeed, and identifying and building strategies for external platforms in strategic anchor markets. This role defines and builds market-specific digital ecosystems by identifying key partners, micro-channels, and emerging talent platforms to maximize employer brand visibility and engagement.

A core focus of this role is analyzing external trends and digital channel effectiveness, mapping performance insights, and developing data-driven recommendations to enhance PepsiCo’s A&E strategy. Additionally, this role ensures PepsiCo remains at the forefront of digital innovation, continuously assessing new tools and technologies that could elevate employer branding and recruitment marketing efforts.

Your Impact

As Talent Acq Assoc Manager your scope would consist of …

• Digital Strategy & Ecosystem Management
  • Define and implement global-to-local digital ecosystem strategies, ensuring optimized channel performance across markets.
  • Establish partnership frameworks to identify key digital platforms, micro-channels, and talent attraction tools for each market.
  • Develop and maintain the global digital ecosystem roadmap, identifying channel integration, enhancement, and automation opportunities.
  • Ensure seamless candidate journeys by mapping talent interactions across PepsiCo’s paid, owned, and earned media channels (POE framework).
• Platform Management & Activation
  • Own and manage PepsiCo’s global career platforms, ensuring consistency and optimization of content and employer brand messaging.
  • Partner with Recruitment Marketing teams to activate and enhance digital platforms for better engagement and conversion rates.
  • Continuously assess new digital tools and technologies, providing recommendations for platform enhancements and emerging trends.
  • Drive SEO and content strategy improvements to enhance visibility and ranking of job postings and employer brand materials.
• Performance Benchmarking & Data-Driven Insights
  • Define KPIs and performance benchmarks to track digital channel effectiveness across global, regional, and market levels.
  • Develop dashboards and analytics reports to provide insights into platform usage, candidate engagement, and conversion rates.
  • Map external trends in talent attraction channels, leveraging insights to refine PepsiCo’s digital recruitment strategy.
  • Provide data-driven recommendations for channel optimizations, budget allocations, and emerging platform adoption.
• Stakeholder Collaboration & Digital Innovation
  • Partner with Talent Acquisition, Employer Branding, and Marketing teams to align digital channel strategies with hiring objectives.
  • Manage relationships with external vendors (e.g., LinkedIn, Glassdoor, Indeed, Universum) to enhance partnerships and drive platform innovation.
  • Share market insights and digital best practices with regional A&E teams to ensure a consistent and optimized digital talent strategy.
  • Act as the thought leader on digital recruitment trends, bringing new innovative ideas to PepsiCo’s employer branding ecosystem.
  • Synthesize and share performance insights and strategic recommendations with Talent Acquisition, Communications, and potentially business leaders, ensuring alignment on digital ecosystem effectiveness, channel optimizations, and future investment opportunities.

Qualifications

Who Are We Looking For?

Required Qualifications

• 5–7 years of experience in digital marketing, digital ecosystem management, employer branding, or talent attraction platforms.
• Bachelor’s degree in Digital Marketing, Technology Management, Business, or a related field.
• Deep expertise in managing talent attraction channels, including career websites, social platforms (LinkedIn, Glassdoor, Indeed), and digital job boards.
• Strong analytical skills, with experience using performance data to optimize digital ecosystems.
• Proficiency in SEO, paid media, and digital advertising strategies to maximize visibility and engagement.
• Experience with content management systems, analytics tools (Google Analytics, Sprinklr, etc.), and tracking platform performance.
• Proven ability to develop market-specific digital strategies, identifying key partners and talent attraction platforms per region.
• Strong vendor and stakeholder management skills, with experience collaborating across HR, Marketing, and IT teams.

Preferred Qualifications

• Master’s degree in Digital Marketing, Data Analytics, or Business Strategy.
• Experience leading global digital recruitment strategies, working with cross-regional teams.
• Background in programmatic job advertising, AI-driven recruitment tools, and next-gen HR technology trends.
• Familiarity with global analytics platforms to track digital recruitment effectiveness and drive optimizations.

Key Success Factors

Digital Strategy Leadership – Develops and optimizes global digital talent attraction ecosystems. Data-Driven Decision Making – Uses analytics and insights to inform channel effectiveness and optimizations. Market-Specific Innovation – Builds regional digital ecosystems, identifying micro-channels and emerging platforms. Technology & Platform Expertise – Stays ahead of HR tech trends, ensuring PepsiCo leverages cutting-edge digital tools. Stakeholder Influence & Vendor Management – Effectively partners with internal teams and external platform providers.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.