Senior Brand Manager: Beverages Growth & Innovation

PepsiCo Inc.; Województwo mazowieckie; On-site; PLN 208,000 - 254,000; Full time

Benefits offered by this job

Annual bonus eligibility

Job summary

PepsiCo Inc. in Poland seeks a Senior Brand Manager to drive strategic growth in the beverage portfolio, balancing iconic brands with new opportunities.

You will lead cross-functional teams and shape the annual marketing plan, translating global strategy into locally relevant execution while building brand equity and delivering profitable growth. You will manage launches, partnerships, and insights-driven campaigns across media, digital, events, and retail, shaping the next chapter of PepsiCo’s

Qualifications

• 6+ years of FMCG marketing experience with brand launches.
• Ability to translate global strategy to local execution.
• Strong command of marketing fundamentals and analytics.
• Fluency in English and Polish.

Responsibilities

• Lead brand strategy and annual marketing planning.
• Identify consumer, category and cultural opportunities that unlock brand growth and drive in-market performance.
• Develop and execute integrated marketing programs spanning media, digital, social, influencer, events, experiential and retail channels.
• Partner closely with Insights, Media, Design, Commercial and Global teams to translate business objectives into impactful consumer and shopper plans.
• Drive innovation launches and portfolio initiatives from concept through on-shelf execution.
• Monitor business and brand performance, turning insights into clear actions that drive profitable growth.
• Lead agency partners and ensure consistently high standards of creative excellence and execution.
• Build strong cross-functional relationships and influence senior stakeholders across the organization.
• Develop and coach team members, fostering both marketing and leadership capabilities.

Skills

Polish pop culture intuition

Builder mindset

FMCG marketing experience

Strategic thinking

Translate global strategy to local

Brand P&L/business acumen

Marketing fundamentals

Agency & cross-functional leadership

English & Polish fluency

Job description

PepsiCo Inc. in Poland seeks a Senior Brand Manager to drive strategic growth in the beverage portfolio, balancing iconic brands with new opportunities.

You will lead cross-functional teams and shape the annual marketing plan, translating global strategy into locally relevant execution while building brand equity and delivering profitable growth. You will manage launches, partnerships, and insights-driven campaigns across media, digital, events, and retail, shaping the next chapter of PepsiCo’s