Global Digital Traffic & Growth Manager

Gerflor; Poznań; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

Cyrillus in Poznań, Poland, seeks a Digital Traffic & Performance Manager to drive traffic, leads, and conversions across 50+ sites. You will own SEO, GEO, CRM, and marketing automation, coordinating agencies and local teams globally.

Lead analytics and CRO efforts, monitor paid campaigns, and deliver data-driven insights to boost performance. This role blends strategic vision with hands-on optimisation.

Qualifications

• Experience developing and executing global digital traffic and performance strategy.
• Experience leading external agencies and collaborating with local teams.

Responsibilities

• Develop and execute the global digital traffic & performance strategy (SEO, GEO, SEA, CRM & Marketing Automation).
• Increase qualified traffic, leads, and conversion across international markets.
• Coordinate external SEO/GEO agencies while supporting local teams worldwide.
• Monitor and optimize paid digital campaigns with country marketing teams.
• Own analytics, tracking and reporting (GA4, GTM, dashboards).
• Analyze customer journeys and improve experience through CRO & A/B testing.
• Measure ROI and provide insights to maximize business performance.
• Act as the global expert for digital performance, SEO/GEO and CRO.
• Stay ahead of digital marketing trends and AI developments.

Skills

SEO

GEO

SEA

CRM

Marketing Automation

GA4

GTM

Analytics

A/B Testing

ROI

Tools

Google Analytics 4

GTM

Dashboards

Job description

Following our successful international growth strategy, we have an exciting and challenging opportunity for a dynamic

Digital Traffic & Performance Manager (SEO, GEO & Growth)

– based in Poznan (PL) –

Working within our Global Digital Marketing team, you will lead initiatives that increase qualified traffic, improve online visibility, generate leads, and optimize conversion performance across more than 50 websites, customer portals and our e-commerce platform, serving millions of visitors worldwide.

YOUR ROLE

• Develop and execute the global digital traffic & performance strategy (SEO, GEO, SEA, CRM & Marketing Automation)
• Increase qualified website traffic, lead generation and conversion rates across international markets
• Lead and coordinate external SEO/GEO agencies while supporting local marketing teams worldwide
• Monitor and optimize paid digital campaigns together with country marketing teams
• Own digital analytics, tracking and reporting (Google Analytics 4, GTM, dashboards)
• Analyze customer journeys and improve user experience through conversion rate optimization and A/B testing
• Measure ROI and provide actionable insights to maximize business performance
• Act as the global expert for digital performance, SEO/GEO and conversion optimization
• Stay ahead of digital marketing trends, AI developments and emerging growth opportunities