D2C Growth Marketing Lead — Paid Media & AI Tools

Sabi; Polska; Hybrid; PLN 120,000 - 160,000; Full time

Benefits offered by this job

Equity package

401(k) with company matching

Health insurance

Flexible PTO

Job summary

Sabi is a small team building a noninvasive wearable that turns thought into text, with a direct-to-consumer strategy. This role focuses on planning, launching, and optimizing paid media campaigns to accelerate customer acquisition, while contributing to lifecycle marketing and SEO/GEO projects.

You will work hands-on with a robust AI toolkit, managing budgets and reporting ROI while collaborating with internal teams and external agencies. An ambitious, data-driven marketer will thrive here.

Qualifications

• Deep, hands-on expertise running and optimizing Meta Ads campaigns at scale.
• Experience on multiple non-Meta ad platforms and a general knowledge of the digital marketing ecosystem.
• Demonstrated ability to evaluate, test, and scale additional paid channels.
• Proven track record of driving efficient paid acquisition for a D2C brand.
• Data-driven and analytical, comfortable living in the numbers daily.

Responsibilities

• Plan, build, launch, and optimize paid media campaigns in support of our D2C funnel.
• Manage campaigns and budgets starting on Meta, then expand to Google, TikTok, Reddit, etc.
• Monitor performance daily, iterate on creative, targeting, and bidding, and report on ROI and efficiency metrics.
• Assist with lifecycle marketing execution (email/SMS campaigns, flows, segmentation) as needed.
• Assist with SEO and GEO execution as needed.
• Use AI tools throughout your workflow to move faster and do more with less.
• Collaborate with Head of D2C Marketing and external agencies to translate strategy into daily execution.

Skills

Meta Ads at scale

Multi-platform ads

AI-assisted marketing

Data-driven

Lifecycle marketing

Agency collaboration

D2C experience

Tools

Klaviyo

Attentive

Google Ads

TikTok Ads

Reddit Ads

Job description

Sabi is a small team building a noninvasive wearable that turns thought into text, with a direct-to-consumer strategy. This role focuses on planning, launching, and optimizing paid media campaigns to accelerate customer acquisition, while contributing to lifecycle marketing and SEO/GEO projects.

You will work hands-on with a robust AI toolkit, managing budgets and reporting ROI while collaborating with internal teams and external agencies. An ambitious, data-driven marketer will thrive here.