Growth Architect: Performance Media & Creative Strategy

Scale Jet; Kraków; On-site; PLN 374,000 - 561,000; Full time

Benefits offered by this job

Equity upside

Job summary

Folqs, a fast-growing D2C supplement brand in the US, seeks a Head of Growth to own performance media buying and creative strategy for eCommerce. You will lead Meta campaigns, with Google and TikTok as add-ons, and shape winning angles from data and customer insight.

This is a 100% performance role with hands-on execution, daily CPA/ROAS decisions, and potential equity upside for strong results. Fully remote collaboration with founders and growth ownership.

Qualifications

• 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies.
• Proven Meta media buyer who has personally scaled campaigns (min. $50k/month).
• Strong on both creative strategy and performance marketing.
• Deep understanding of direct-response advertising and customer psychology.
• Able to analyze ad accounts, creatives, and funnels to identify changes.
• Experience scaling DTC/eCommerce brands; not general marketing.

Responsibilities

• Own and scale Meta as the primary acquisition channel, with Google/TikTok as secondary.
• Identify winning angles, hooks, messaging, formats, and concepts from data and research.
• Build and manage a systematic creative testing pipeline and rapidly identify winning creatives.
• Analyze the end-to-end funnel from ads to landing pages for conversions.
• Mine reviews, surveys, Reddit, competitor ads for new angles.
• Brief and manage UGC creators, editors, and designers, while contributing to scripts and copy.
• Make daily decisions on what to scale or kill based on CPA, ROAS, CTR, and CVR.
• Scale proven creative and media-buying strategies into higher spend while preserving unit economics.

Skills

Performance creatives

Meta media buying

Creative strategy

Full-funnel marketing

Audience research

UGC management

A/B testing

Data analysis

AI-driven optimization

Tools

Meta Ads Manager

Google Ads

TikTok Paid

Meta Ads Library

Northbeam

Triple Whale

Motion

Foreplay

Job description

Folqs, a fast-growing D2C supplement brand in the US, seeks a Head of Growth to own performance media buying and creative strategy for eCommerce. You will lead Meta campaigns, with Google and TikTok as add-ons, and shape winning angles from data and customer insight.

This is a 100% performance role with hands-on execution, daily CPA/ROAS decisions, and potential equity upside for strong results. Fully remote collaboration with founders and growth ownership.