Google Ads Growth Architect for DTC eCommerce

Scale Jet; Kraków; On-site; PLN 180,000 - 300,000; Full time

Job summary

Folqs, a fast-growing DTC supplement brand, seeks an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem across Search, Shopping, Performance Max, and YouTube. You will collaborate with the marketing team to test angles, optimize funnels, and drive profitable ad spend in the US market.

Lead full-funnel campaigns, optimize Merchant Center feeds, implement server-side tracking (GTM/GA4), and work with copywriters on creative strategies.

Qualifications

• 3+ years of hands-on media buying experience with Google ads in eCommerce.
• Proven track record managing $50k+/month in profitable ad spend across Google Ads.
• Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feed management.
• Strong YouTube Ads capability for cold-traffic using VSLs and long-form video creatives.
• Funnel & DR expertise with VSLs, long-form landing pages, quiz funnels, and direct-to-checkout flows.
• Minimum 6-hour daily overlap with US Eastern Time (10:00 AM–4:00 PM ET).
• Proficient in English (written and verbal) for team collaboration.
• Daily use of AI tools for research, ideation, and rapid workflow execution with strong data analysis capabilities.

Responsibilities

• Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen.
• Build and scale cold-traffic YouTube campaigns using VSLs and optimize structure, placement, hooks, and attribution.
• Oversee Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, multi-touch attribution).
• Brief and collaborate with copywriters and video editors on high-performing ad copy, fresh VSL concepts, hooks, and landing page messaging.
• Execute systematic A/B tests across keywords, bidding strategies, ad copy, video angles, and landing page flows; monitor CAC and ROAS.

Skills

Google Ads management

YouTube Ads

Data analysis

AI tools usage

English communication

Campaign optimization

Education

Bachelor’s degree (preferred)

Tools

GA4

GTM

Merchant Center

Job description

Folqs, a fast-growing DTC supplement brand, seeks an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem across Search, Shopping, Performance Max, and YouTube. You will collaborate with the marketing team to test angles, optimize funnels, and drive profitable ad spend in the US market.

Lead full-funnel campaigns, optimize Merchant Center feeds, implement server-side tracking (GTM/GA4), and work with copywriters on creative strategies.