CRM Specialist (Campaign Automations)

Lebull - zakłady bukmacherskie; Województwo pomorskie; Hybrid; PLN 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model with flexibility

Job summary

Lebull.pl is seeking a data-driven CRM Specialist to translate customer insights into effective automated communications. The role focuses on designing and optimizing onboarding, engagement, retention, and reactivation campaigns across email, push, and SMS.

You will build segmentation and personalised journeys to improve conversion and retention. Applicants should have hands-on CRM and marketing automation experience, plus strong analytical skills and English proficiency.

Qualifications

• Experience in CRM, lifecycle marketing, or marketing automation.
• Hands-on experience with CRM platforms and automation tools.
• Strong understanding of customer segmentation and lifecycle management.
• Analytical mindset with campaign performance data experience.
• Knowledge of email marketing, push notifications, and SMS campaigns.
• Ability to design and optimise automated customer journeys.
• Experience in iGaming, sports betting, or subscription-based digital business is an advantage.
• Good command of English.

Responsibilities

• Design, implement, and optimise automated CRM campaigns.
• Build customer journeys across email, push notifications, SMS, and other channels.
• Develop customer segmentation and personalised communication strategies.
• Create automated onboarding, engagement, retention, and reactivation campaigns.
• Monitor campaign performance and optimise conversion, engagement, and retention metrics.
• Conduct A/B tests and identify opportunities for improvement.
• Collaborate with marketing, product, analytics, and customer support teams.
• Ensure CRM activities comply with applicable regulations and responsible gambling standards.

Skills

CRM expertise

Lifecycle marketing

Marketing automation

CRM platforms/tools

Segmentation

Campaign analytics

Email marketing

Push/SMS campaigns

English proficiency

iGaming / subscription-based knowledge

Job description

Lebull.pl is looking for a data-driven and creative CRM Specialist who knows how to turn customer insights into effective automated communication.

If you enjoy building customer journeys, optimising campaigns, and making marketing automation work smarter, this opportunity might be for you.

Key Responsibilities:

• Design, implement, and optimise automated CRM campaigns;
• Build customer journeys across email, push notifications, SMS, and other relevant channels;
• Develop customer segmentation and personalised communication strategies;
• Create automated onboarding, engagement, retention, and reactivation campaigns;
• Monitor campaign performance and optimise conversion, engagement, and retention metrics;
• Conduct A/B tests and identify opportunities for improvement;
• Collaborate with marketing, product, analytics, and customer support teams;
• Ensure CRM activities comply with applicable regulations and responsible gambling standards.

Required Skills & Experience:

• Experience in CRM, lifecycle marketing, or marketing automation;
• Hands-on experience with CRM platforms and automation tools;
• Strong understanding of customer segmentation and lifecycle management;
• Analytical mindset and experience working with campaign performance data;
• Knowledge of email marketing, push notifications, and SMS campaigns;
• Ability to design and optimise automated customer journeys;
• Experience in iGaming, sports betting, or another subscription-based digital business is an advantage;
• Good command of English.

The company guarantees you the following benefits:

• Opportunity to shape the marketing strategy of a fast-growing sportsbook & casino operator;
• Dynamic, friendly and innovative work environment;
• Career growth and professional development opportunities;Hybrid work model with flexibility.
• A 30-minute interview with a Recruiter to get to know you and your experience;
• A final 2-hour interview with 4 team members to gauge your fit with company culture and working style.