CRM Automation Specialist: Lifecycle Marketing & Campaigns

Fun Project; Województwo pomorskie; On-site; PLN 90,000 - 150,000; Full time

Job summary

Lebull is seeking a data-driven CRM Specialist to turn customer insights into effective automated communications. You will design and optimize journeys across email, push, SMS, and other channels, while segmenting audiences and personalising messages to drive onboarding, engagement, and retention.

You will partner with marketing, product, analytics and support teams, test strategies, and ensure compliance with regulations and responsible gambling standards, using analytics to improve conversion

Qualifications

• Experience in CRM, lifecycle marketing, or marketing automation.
• Hands-on experience with CRM platforms and automation tools.
• Strong understanding of customer segmentation and lifecycle management.
• Analytical mindset and experience working with campaign performance data.
• Knowledge of email marketing, push notifications, and SMS campaigns.
• Ability to design and optimise automated customer journeys.
• Experience in iGaming, sports betting, or another subscription-based digital business is an advantage.
• Good command of English.

Responsibilities

• Design, implement, and optimise automated CRM campaigns.
• Build customer journeys across email, push notifications, SMS, and other relevant channels.
• Develop customer segmentation and personalised communication strategies.
• Create automated onboarding, engagement, retention, and reactivation campaigns.
• Monitor campaign performance and optimise conversion, engagement, and retention metrics.
• Conduct A/B tests and identify opportunities for improvement.
• Collaborate with marketing, product, analytics, and customer support teams.
• Ensure CRM activities comply with applicable regulations and responsible gambling standards.

Skills

CRM experience

Lifecycle marketing

Analytics

English

Tools

CRM platforms

Marketing automation tools

Job description

Lebull is seeking a data-driven CRM Specialist to turn customer insights into effective automated communications. You will design and optimize journeys across email, push, SMS, and other channels, while segmenting audiences and personalising messages to drive onboarding, engagement, and retention.

You will partner with marketing, product, analytics and support teams, test strategies, and ensure compliance with regulations and responsible gambling standards, using analytics to improve conversion