Lifecycle CRM Automation Lead

Fun Project SP. z o.o.; Województwo pomorskie; On-site; PLN 60,000 - 90,000; Full time

Job summary

Lebull is looking for a data-driven CRM Specialist who can turn customer insights into automated communications across email, push, and SMS. You will design journeys, optimize campaigns, and build segmentation strategies to drive engagement and retention.

Collaborating with marketing, product, analytics and support, you will monitor performance, run A/B tests, and ensure compliance with regulations. English fluency is required, and iGaming experience is a plus.

Qualifications

• Experience in CRM, lifecycle marketing or marketing automation.
• Hands-on experience with CRM platforms and automation tools.
• Strong understanding of customer segmentation and lifecycle management.
• Analytical mindset and experience working with campaign performance data.
• Knowledge of email marketing, push notifications, and SMS campaigns.
• Ability to design and optimise automated customer journeys.
• Experience in iGaming, sports betting, or another subscription-based digital business is an advantage.
• Good command of English.

Responsibilities

• Design, implement, and optimise automated CRM campaigns.
• Build customer journeys across email, push notifications, SMS, and other relevant channels.
• Develop customer segmentation and personalised communication strategies.
• Create automated onboarding, engagement, retention, and reactivation campaigns.
• Monitor campaign performance and optimise conversion, engagement, and retention metrics.
• Conduct A/B tests and identify opportunities for improvement.
• Collaborate with marketing, product, analytics, and customer support teams.
• Ensure CRM activities comply with applicable regulations and responsible gambling standards.

Skills

CRM campaigns

Lifecycle marketing

Marketing automation

Segmentation

Data analysis

Email marketing

Push notifications

SMS campaigns

English proficiency

iGaming experience

Tools

CRM platforms

Job description

Lebull is looking for a data-driven CRM Specialist who can turn customer insights into automated communications across email, push, and SMS. You will design journeys, optimize campaigns, and build segmentation strategies to drive engagement and retention.

Collaborating with marketing, product, analytics and support, you will monitor performance, run A/B tests, and ensure compliance with regulations. English fluency is required, and iGaming experience is a plus.