CRM Marketing Manager

OLX; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Annual bonus

Training budget

Private medical care

Hybrid work

Autonomy

Job summary

OLX in Poland is seeking a CRM Marketing Manager to drive data-driven campaigns across email, push, and in-product channels. You will design and optimise lifecycle journeys for buyers, sellers, and professional users, collaborating with product and marketing teams to accelerate growth in OLX markets.

The role supports hybrid work and requires fluent business English and 4–6 years of hands-on CRM experience.

Qualifications

• 4 to 6 years in marketing with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace.
• Experience in classifieds, e-commerce or other multi-sided marketplaces.
• Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting.
• Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects.
• Data-driven: design tests, read results and explain business impact through analysis.

Responsibilities

• Deliver CRM messages and campaigns for the category served across email, push and in-product, from intake form to standards.
• Design, launch and improve automated lifecycle journeys for sellers, buyers and professionals.
• Grow addressable base with consent and data-quality improvements for the CRM function head.
• Design, run and read tests and scale proven solutions across markets.
• Set weekly priorities with Strategy, Planning and Operations Lead and report results.
• Propose motions for reusable CRM library and shape requirements for new CRM channels.

Skills

CRM marketing

Lifecycle campaigns

Braze

Data analysis

English

AI usage

Job description

WELCOME TO OLX

We're building marketplace sustainable ecosystems that millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. It's commerce that matters: safe, smart, and environmentally responsible.

We do this with courage to innovate, commitment to outcomes, collaboration across 50+ nationalities and 7 markets, and a customer-led approach that puts real people first. Add a desire to win – and you get a culture that's ambitious, fast-moving, and built on trust.

Our brands – including AutoTrader, OLX, Otomoto Property24, and more – are loved by millions. And we're backed by Prosus, one of the world's largest tech investors.

Join OLX and see how far you can go.

Join our CRM Marketing team!

We're looking for a CRM Marketing Manager to join our team.

We use data-driven marketing automation to improve customer journeys through personalised communications across various channels (like email, push notifications or WhatsApp). You will experiment with new ideas, optimise conversion and work closely with stakeholders to drive growth across different OLX categories.

Note: This is a hybrid position, requiring you to work from the office approximately twice per week.

What you will be doing:

• Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built.
• Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market.
• Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head.
• Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category's markets.
• Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes.
• Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team.

What we are looking for:

• 4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace.
• Experience in classifieds, e-commerce or other multi-sided marketplaces.
• Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting.
• Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects.
• Data-driven: design tests, read results and explain business impact through analysis.
• User-centric: turn insights into end-to-end consumer journeys.
• Intrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguity.
• Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis.
• Fluent business English to work smoothly with colleagues across several countries.
• Location: based in Poznań or Warsaw.

Our benefits:

• Competitive salary and an annual bonus (15%)
• Training and conference budget
• A benefits package with 330 points on the Mybenefit platform per month (private medical care provided by Luxmed, Ask Henry services and much more)
• A high degree of autonomy, as OLX believes in empowering people
• Hybrid work

Diversity, Equity and Inclusion at OLX

OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don’t meet all the requirements - you may be just the right fit for this or other opportunities with us!

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