CRM Specialist (Campaign Automations)

Nextchallenge; Województwo pomorskie; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Career growth opportunities

Job summary

Nextchallenge is seeking a CRM Specialist (Campaign Automations) in Gdansk, Poland. The role focuses on turning customer insights into effective automated communications across email, push, and SMS channels.

You will build customer journeys, segment audiences, and design onboarding, engagement, retention, and reactivation campaigns while collaborating with marketing, product, analytics, and support teams. Hybrid work is offered.

Qualifications

• Experience in CRM, lifecycle marketing, or marketing automation.
• Hands-on experience with CRM platforms and automation tools.
• Strong understanding of customer segmentation and lifecycle management.
• Analytical mindset and experience working with campaign performance data.
• Knowledge of email marketing, push notifications, and SMS campaigns.
• Ability to design and optimize automated customer journeys.
• Experience in iGaming, sports betting, or another subscription-based digital business is an advantage.
• Good command of English.

Responsibilities

• Design, implement, and optimize automated CRM campaigns.
• Build customer journeys across email, push notifications, SMS, and other channels.
• Develop customer segmentation and personalized communication strategies.
• Create automated onboarding, engagement, retention, and reactivation campaigns.
• Monitor campaign performance and optimize conversion, engagement, and retention metrics.
• Conduct A/B tests and identify opportunities for improvement.
• Collaborate with marketing, product, analytics, and customer support teams.
• Ensure CRM activities comply with applicable regulations and responsible gambling standards.

Skills

CRM

Lifecycle marketing

Marketing automation

Customer segmentation

Data analytics

Email marketing

Push notifications

SMS campaigns

A/B testing

English proficiency

Tools

CRM platforms

Automation tools

Analytics tools

Job description

Back

CRM Specialist (Campaign Automations)

A licensed and regulated sportsbook and casino operator in Poland is looking for a CRM Specialist (Campaign Automations).

Role Overview

Our partner is looking for a data-driven and creative CRM Specialist who knows how to turn customer insights into effective automated communication.

If you enjoy building customer journeys, optimizing campaigns, and making marketing automation work smarter, this opportunity might be for you.

Key Responsibilities

• Design, implement, and optimize automated CRM campaigns;
• Build customer journeys across email, push notifications, SMS, and other relevant channels;
• Develop customer segmentation and personalized communication strategies;
• Create automated onboarding, engagement, retention, and reactivation campaigns;
• Monitor campaign performance and optimize conversion, engagement, and retention metrics;
• Conduct A/B tests and identify opportunities for improvement;
• Collaborate with marketing, product, analytics, and customer support teams;
• Ensure CRM activities comply with applicable regulations and responsible gambling standards.

Required Skills & Experience

• Experience in CRM, lifecycle marketing, or marketing automation;
• Hands‑on experience with CRM platforms and automation tools;
• Strong understanding of customer segmentation and lifecycle management;
• Analytical mindset and experience working with campaign performance data;
• Knowledge of email marketing, push notifications, and SMS campaigns;
• Ability to design and optimize automated customer journeys;
• Experience in iGaming, sports betting, or another subscription‑based digital business is an advantage;
• Good command of English.

The Company Guarantees You The Following Benefits

• Competitive salary;
• Opportunity to shape the marketing strategy of a fast-growing sportsbook & casino operator;
• Dynamic, friendly and innovative work environment;
• Career growth and professional development opportunities;
• Hybrid work model with flexibility.

Interview Process

• A 30-minute interview with a Recruiter to get to know you and your experience;
• A final 2-hour interview with 4 team members to gauge your fit with company culture and working style.

Job Specifications

Role Occupation
Onsite, Hybrid

Location
Gdansk

Role Direction
Marketing

Seniority Level
Middle

Recruiter

Elina Nesterok

Recruiter