CRM Executive

Secret Escapes; Warszawa; On-site; PLN 90,000 - 120,000; Full time

Benefits offered by this job

Work from Anywhere

Job summary

Secret Escapes in Warsaw is seeking a CRM Executive to design, build and optimize automated, multi-channel journeys (email, push, in-app) to drive engagement, retention and revenue. You’ll translate strategies into scalable flows and test performance using AI tools to improve lifecycle campaigns.

Day-to-day you will analyse campaigns, create complex journeys triggered by real-time data, and develop dynamic segments while collaborating with cross-functional teams.

Qualifications

• 2+ years experience in CRM or marketing automation.
• Experience designing, building and optimizing automated customer journeys.
• Strong analytical mindset and data-driven decision making.

Responsibilities

• Analyse high-quality email and multi-channel campaigns.
• Design, build and deploy automated journeys (email, push, in-app) triggered by real-time data.
• Develop complex logical flows with conditional branches and dynamic content.
• Create and manage dynamic audience segments and exclusion rules.
• Collaborate with cross-functional teams on promotional plans.
• Audit lifecycle performance and optimize campaigns for customer lifetime value.

Skills

CRM

Marketing automation

Tools

Snowmind AI

Job description

As a CRM Executive, you will be joining the talented team that ensures we successfully create, deliver and report on all our high-quality email and push marketing campaigns. This is a delivery-focused role managing and optimizing CRM automations to support key brand and trading objectives. Designed for someone with a data-driven mindset and strong technical aptitude, this position combines lifecycle journey management with hands‑on learning. This role will be hybrid, based in Warsaw (Poland).

About Secret Escapes is one of the world’s leading members‑only, online travel deals companies, offering inspiring travel experiences and hand‑picked offers to over 60 million members worldwide. Operating in 10 countries across Europe, Secret Escapes continues to grow and establish itself as a world‑class business, dedicated to giving our members the best range and value in luxury travel deals at low prices.

We offer flexible working with core hours between 10 am to 4 pm, and you have the freedom to schedule the remaining hours to suit your routine. In keeping with being an inspirational travel brand, we also have a ‘Work from Anywhere’ policy, so you can work from anywhere in the world for up to 4 weeks each year! This benefit is designed both to feed our travel passion and support parents and carers, especially during school holidays.

We’re a diverse and inclusive bunch of individuals from different backgrounds and with varied interests, but the one thing we all have in common is that we’re good people (even if we do say so ourselves!).

The role and things you’ll be working on:

CRM is a vital and well‑respected part of the marketing mix at Secret Escapes. You will be joining a talented team that ensures we successfully create, deliver and report on all our high-quality email and push marketing campaigns. The CRM Executive is responsible for designing, building, and optimizing automated, multi‑channel customer journeys that drive customer engagement, retention, and long‑term sales. Serving as the technical and operational backbone of the lifecycle marketing function, this role translates marketing strategies into complex logical flows, scales communication workflows, and rigorously tests journey performance. The ideal candidate combines technical marketing automation expertise with analytical rigor to streamline processes, audit lifecycle performance, and maximize customer lifetime value.

Day to day you will be:

• Analysing high-quality email marketing campaigns.
• Building complex journeys: Design, build, and deploy multi‑channel automated journeys (email, SMS, push notifications, in‑app messaging) triggered by real‑time behavioural data and lifecycle events. Previous projects have included managing the launch of automated anniversary emails, launching and running the “download the app” campaign, automating the post‑booking lifecycle journey.
• Developing Logical Flows: Implement sophisticated conditional logic, split branches, delay timers, and dynamic content scripts to deliver contextually relevant messages at scale.
• Analysing data using pivot tables and AI agent (Snowmind).
• Making data‑driven decisions and A/B testing.
• Building and managing dynamic audience segments, exclusion lists, and behavioural entry/exit rules to ensure target precision and prevent fatigue.
• Manage activities related to the Secret Escapes app –

You will bring:

• Strong attention to detail, taking ownership of accurate delivery of campaigns.
• Excellent organisation skills, with the ability to prioritise competing objectives and meet deadlines.
• Exceptional communication, able to share your ideas and findings clearly and pull stakeholders together behind a common goal.
• Ability to support our ‘test and learn’ approach to optimise comms effectiveness.
• Openness to liaise with cross functional teams on promotional plans in order to convert, reactivate and retain members.
• A curious mindset and strong willingness to learn, adapt, and integrate AI tools into your daily tasks and workflows.
• HTML, basic coding and editing would be a bonus!

And you are…

• Someone who loves being part of a great team, and shaping a positive team culture through enthusiasm, positivity and collaboration.
• Results‑driven and open‑minded
• Comfortable with technology and eager to learn new capabilities
• Someone with at least 2 years experience in CRM or marketing automation

We are an equal opportunity employer:

Diversity and inclusion are important to us at Secret Escapes and we encourage a culture where everyone can be themselves at work. We value and actively seek out a richly diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed. All applicants will be considered for employment without regard to any characteristic protected by law.

We love building diverse teams and welcome applications from talent across the globe. However, for this specific position, we are unable to sponsor work permits in Poland. We strongly encourage you to apply if:

• You already hold the legal right to work in Poland.
• You are eligible to secure your own independent right to work (e.g. through a non employer sponsored visa or residence title)

If you need to explore independent visa routes, we recommend checking the official website of the Polish Office for Foreigners or your local Polish Consulate for the most accurate, up to date information.

Human‑First Recruitment:

At our company, we value the human touch. Your CV will be reviewed by a real recruiter, and the final hiring decision is always made by a human. We use AI tools strictly for administrative purposes (such as taking interview notes) so that we can give you our full, undivided attention during our conversation.