CRM Strategist @ Accenture Song

Accenture PLC; Warszawa; Hybride; PLN 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Private medical care

Life insurance

Employee referral program

GenAI training

Coaching sessions

Training package

Résumé du poste

Accenture Song Poland seeks a CRM Strategist to elevate customer engagement by refining lifecycle programs and tailoring communications across markets. You will partner with Planning and Data & Analytics to deploy strategies, leveraging segmentation and personalization techniques throughout global journeys.

Expect work across B2B/B2C contexts, with a hybrid model (2 days/week in Warsaw) and access to a broad training package and career development. English and Polish fluency required.

Qualifications

• Minimum 2 years of experience supporting CRM strategy or marketing consultancy.
• Strong understanding of lifecycle management, segmentation and personalization.
• Ability to translate data insights into actionable strategies.
• Excellent English and Polish communication in a global context.

Responsabilités

• Support Planning Partner in CRM strategy development and message orchestration across acquisition, onboarding, lifecycle and retention.
• Design customer journeys, personalization tactics, and segmentation proposals for compelling communications.
• Map content from the Digital Asset Management repository to proposed journeys.
• Generate insights from data to optimize future campaigns.
• Collaborate with global/local teams to deliver best-in-class CRM experiences.

Connaissances

CRM strategy

Customer engagement

Segmentation

Data analytics

English proficiency

Polish proficiency

Prompt engineering

Cross-functional teamwork

Presentation skills

Outils

Salesforce Marketing Cloud

AI tools

Content mapping tools

Description du poste

WHO WE ARE:

Accenture is a leading global professional services company that helps the world’s leading businesses, governments, and other organizations build their digital core,optimizetheir operations, accelerate revenue growth, and enhance citizen services. We offer solutions and assets across Strategy & Consulting, Technology, Operations, Industry X, andAccenture Song.

At Accenture Song, the combination of your ideas and the latest technologieshasa chance to result in fascinating solutions. If these goals reflect your ambitions, this is your chance to stand out and face our challenges in the best way.

For more information about Accenture Song Poland please visitour website.

THE WORK:

As aCRM Strategist, you will support creating strategies that elevate customer engagement and deliver measurable impact for ourClient. You will work as a part of a team to ensure the strategies are deployed and activated at market level and work with performance reporting for further optimization.Our Client operates in B2B environment – having experience in such is nice-to-have (but not a must, B2C works as well if you’re eager to learn). Your focus will be refenement of lifecycle programs, tailored to buying groups, ensuring best-in-class communications across global journeys.

You will:

• Support our Planning Partner in development of CRM strategiesand overarching messagingfor acquisition, onboarding, inlife & retention,leveraginginsights andMarTechsolutions.
• Design customer journeys across touchpoints, look into personalization tactics as well as come up with segmentation proposals to develop the most compelling communications.
• Go through Client’s Digital Asset Management repository to conduct content mapping to journeys proposed.
• Generate actionable insights from data and performance metrics tooptimize futurecampaigns.
• Develop best practices &support global, local teams in delivering the best-in-class CRM experience.

Flexible: The work location for this role may include a mix of working remotely, onsite at a client or in an Accenture office - depending on specific project circumstances. With all our roles, there is some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

HERE'S WHAT YOU WILL NEED:

As aCRM Strategist you will be reporting to our Planning Partner and work for one of ourclients. You will have an opportunity to turn your ideas into tangible journeysdeployed across several markets. Aside of that, approximately 50% of your time for the same Client will be dedicated to working with Data & Analytics team, reporting to our Program Lead. You will support the Program Lead, triage the requests and help Data &Analytics team by coordinating their activities to ensure they deliver on the agreed goals & business objectives.

As a result,we’re looking for candidate with the following feats:

• Minimum 2 years of experience supporting CRM strategy, customer engagement programs or working within a marketing consultancy environment.
• Good understanding of customer lifecycle management, segmentation, and personalization.
• Ability to work with data analyst teams but also interpret data, identify trends, and translate insights into actionable strategies.
• Comfortable working with cross-functional teams in a global setting (most of the time in English).
• Project coordination skills and familiarity with work management tools supporting delivery of business objectives in data and analytics-related initiatives.
• Strong presentation and storytelling skills to influence decision-makers.
• Fluency in English (C1) and Polish (C1).

BONUS POINTS IF YOU HAVE:

• Past or present exposure to Salesforce Stack, especially marketing related platforms (Marketing Cloud / Account Engagement).
• Experience in working on CRM within a B2B Environment (our Client operates in such).
• Exposure to AI-driven toolsleveragedin marketing to drive personalization.
• Practical, hands‑on experience in areas such as prompt engineeringto make your work more seamless.

Research indicates that some candidates, especially the most diverse ones, may hesitate to apply for positions if they don't meet all requirements. If you believe you possess the necessary skills, even if not meeting every requirement, we wholeheartedly encourage you to submit your application.

WHAT WE OFFER?

• Permanentemploymentcontract (B2B contract is an option as well).
• Hybrid work model (2 days per week in the Warsaw office).
• Individual support of a People Lead and a specific path of professional development, as well as the possibility of a session with a Coach.
• A wide training package (soft, technical, and language training offer, access to the e-learning platforms, Gallup test, GenAI training, possibility of co-financing courses, and certification).
• Employee Assistance Program - legal, financial, and psychological consultations.
• Accenture employees eligible for the Employee share purchase plan automatically become eligible for quarterly dividends if they own company shares.
• Paidemployeereferralprogram.
• Private medicalcare,life insurance.
• Access to theWorkSmileplatform (possibility of using a wide range of products and services, including the Multisport card).

WHAT WE BELIEVE:

Accenture does not discriminate employment candidateson the basis ofrace, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexualorientationor any other basis impermissible under Polish law.

All our leaders are committed to building a better,strongerand more durable company for future generations to create positive, long-lasting change.

Inclusion and diversityare fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainabilityis one of our greatest responsibilities, which weembed itinto everything we do and for everyone we work with.