CRM & Marketing Automation Specialist (mid/senior)

Tylko; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Real impact on sales strategy

Premium product

One bonus day off every month

Comprehensive healthcare

Multisport card

Discount on Tylko products

Dog-friendly office

Job summary

Tylko is seeking a Senior CRM & Marketing Automation Specialist to drive customer journeys and on-site personalization in a Warsaw-based team. You will own CRM initiatives end-to-end, leveraging CDP tools to boost engagement, retention and conversion within ecommerce. A strong data mindset and fluent Polish/English are essential.

Join us to blend design with technology in a fast-paced, collaborative environment at our Warsaw office three days a week.

Qualifications

• 3+ years hands-on experience with advanced Marketing Automation / CDP tools (Synerise preferred)
• 5+ years of general experience in CRM and customer lifecycle marketing within ecommerce
• Fluency in Polish and English
• Willingness to work from Warsaw office 3 days a week
• Ability to independently own CRM initiatives from concept to execution and optimization
• Strong analytical skills and data-driven mindset
• Experience running campaigns and personalization directly on websites (web personalization)
• Passion for Home & Living and understanding of interior styles is a plus

Responsibilities

• Lead CRM and marketing automation initiatives end-to-end—from identifying business needs to analytics and insights
• Design and execute omnichannel customer journeys tailored to product lifecycles and behaviors
• Focus on on-site personalization, dynamic content, recommendations, and on-site pop-ups
• Manage and activate customer data within CDP (Synerise) including segmentation and intent-based scenarios
• Design communications to maintain customer engagement during long product lead times
• Analyze customer behaviour and translate insights into concrete use cases (e.g., cart recovery)
• Collaborate closely with IT/Development teams to ensure smooth implementation

Job description

Join Tylko, Where Design Meets Technology

Founded in Warsaw, Poland, in 2015, Tylko is redefining how we design, shop for, and experience furniture. Frustrated by mass-produced, one-size-fits-all solutions, the team created something smarter: bespoke storage that balances cutting-edge technology, premium craftsmanship, and sustainable production.

With millimetre-perfect precision, every piece is made-to-order and crafted locally, minimising waste and maximising longevity. The result? A new standard in furniture – one that fits your space, your style, and your life.

Why It Matters

We’re not just building furniture. We’re changing how people think about living with it. By merging technology and design, we help people create spaces that truly reflect who they are. If you believe that good design can make everyday life better, you’ll feel right at home here.

How We Work

We believe in small teams, big ideas, and simple processes. No endless paperwork, no silos. Just open communication, shared goals, and a healthy dose of curiosity. We start small, think big, and move fast, because progress always beats perfection.

At Tylko, collaboration and trust aren’t buzzwords - they’re how we work. From day one, you’re part of a team that makes real decisions and brings them to life together. You’ll have the freedom to share ideas, turn them into action, and shape the space around you literally. Here, learning isn’t a bonus. It’s part of the job.

AI is part of how we work - it's not an add-on here. We treat it like any other tool worth knowing: it helps us think, decide, and move faster. We're not looking for people who "know AI" - we're looking for people curious enough to rethink how they work altogether. You don't need to be an expert on day one - you need the drive to grow.

Senior CRM & Marketing Automation Specialist

(CDP / website Focus)

We are looking for a creator of customer experiences, not just a newsletter sender. If Customer Data Platforms are your natural ecosystem and building customer journeys for products people live with for years sounds like your kind of challenge, read on.

You will take ownership of CRM and marketing automation activities, translating data and customer behavior into meaningful, personalized experiences that drive engagement, retention, and conversion.

About the Role

You will work closely with Marketing, Product, IT/Development, Analytics, and external technology partners.

This role sits at the intersection of data, technology, and customer experience. You won’t just execute tasks - you’ll take full responsibility for CRM and MA initiatives, from strategic thinking to delivery and optimization.

Once you join our team, you will:

• Lead CRM and marketing automation initiatives end-to-end—from identifying business needs, through planning and building scenarios, to analytics and insights

• Design and execute omnichannel customer journeys tailored to different products, lifecycle stages, and customer behaviors

• Go beyond the inbox, with a strong focus on on-site personalization, dynamic content, recommendations, and pop-ups that support rather than disrupt

• Manage and activate customer data within CDP (Synerise), including behavioral segmentation and intent-based scenarios

• Design communication that maintains customer engagement during long product lead times

• Analyse customer behaviour (e.g. interactions with the furniture configurator) and translate insights into concrete use cases such as cart recovery

• Collaborate closely with IT/Development teams, with a working understanding of tracking scripts and APIs to ensure smooth implementation

Why Tylko?

Being a part of the Tylko team goes beyond clocking in every day. We celebrate inclusivity and work together to build a culture of happy, healthy employees who are truly heard. We provide:

• Real impact on sales strategy in a dynamic e-commerce environment

• The opportunity to work with a premium product defined by quality and design

• One bonus day off every month (in addition to regular days off)

• Comprehensive healthcare

• Multisport card

• A generous discount on all Tylko products

• A dog-friendly office

What we’re looking for:

• 3+ years of hands-on experience with advanced Marketing Automation / CDP tools (Synerise preferred, but may be any other)

• 5+ years of general experience in CRM and customer lifecycle marketing within e-commerce

• Ability to independently own CRM initiatives from concept to execution and optimization

• A 360° mindset, with the ability to connect data, technology, and purchase psychology

• Experience running campaigns and personalization directly on websites (web personalization)

• Strong analytical skills and the ability to turn behavioural data into actionable scenarios

• Passion for Home & Living - an understanding of interior styles and sensitivity to design is a strong asset

• Fluency in Polish and English

• Working fromour Warsaw office 3 days a week

It'll be an additional plus if you have:

• Professional experience using AI tools to improve your efficiency at work

Ready to Design the Future with Us?

If you’re looking for a place where your ideas matter, your curiosity is fuel, and your work has real impact — let’s talk. Join Tylko and help us make furniture smarter, homes happier, and everyday life a little more beautiful.

You might not meet every single requirement — and that’s okay. We’re looking for people who are eager to learn and make an impact.