CRM Campaign Manager

Trade Nation; Poland; Hybrid; PLN 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Private healthcare

Lifestyle allowance

Annual leave above minimum entitlement

Location flexibility

Job summary

Trade Nation, a regulated trading platform, is seeking a CRM Marketing Specialist to drive lifecycle programs across sign-up, KYC, first deposit, and ongoing trading activity. You will design, deploy, and optimise communications across email, push, and other channels to activate and retain customers.

Join a team collaborating with Lifecycle, Product, Data, Sales and Compliance to ensure timely, compliant messaging and accurate performance tracking.

Qualifications

• Hands-on CRM and marketing automation experience.
• Strong knowledge of lifecycle campaigns and journey logic.
• Familiarity with triggers, segmentation and onboarding flows.
• Ability to manage multiple campaigns with tight timelines.

Responsibilities

• Build and execute lifecycle campaigns across activation, retention and reactivation stages.
• Implement customer journeys and workflows in HubSpot including triggers, segmentation and automation.
• Support onboarding, activation, retention and re-engagement programmes.
• Maintain CRM campaign calendars, ensuring campaigns are delivered on time and to brief.
• Ensure campaigns meet compliance requirements, including disclosures and approvals.
• Adapt messaging to various regulatory environments and jurisdictions.
• Collaborate with Data to ensure accurate tracking and reporting.
• Monitor performance and iterate campaigns for optimization.
• Coordinate messaging and contact rules with Sales and Lifecycle teams.

Skills

HubSpot CRM

Lifecycle marketing

Campaign automation

Segmentation

Regulated environment

Cross-functional collaboration

Tools

HubSpot

Job description

Support the execution of lifecycle marketing programmes that move customers through the funnel: sign-up, KYC approval, first deposit (FTD), first trade (FTT), and ongoing trading activity.

Work within the lifecycle function to build, deploy, and optimise CRM campaigns across email, push and other channels. The role combines campaign execution, journey build, QA, and performance tracking, ensuring communications are delivered on time, compliant, and aligned with business objectives.

CRM campaigns are a key driver of activation and engagement, requiring close coordination with Lifecycle, Product, Data, Sales and Compliance teams.

Key responsibilities

• Build and execute lifecycle campaigns across activation, retention and reactivation stages.
• Implement customer journeys and workflows in HubSpot including triggers, segmentation and automation.
• Support the design and execution of onboarding, activation, retention and re-engagement programmes.
• Maintain CRM campaign calendars, ensuring campaigns are delivered on time and to brief.
• Ensure campaigns meet compliance requirements, including correct use of claims, disclosures and approvals.
• Ensure all customer communications are compliant across active jurisdictions, adapting messaging and requirements to each regulatory environment.
• Work with the Data team to ensure campaign tracking and reporting are accurate.
• Monitor campaign performance and support ongoing optimisation through testing and iteration.
• Coordinate with Sales and Lifecycle teams to align messaging, timing and customer contact rules.

Requirements

Key Skills

• Hands-on experience with CRM or marketing automation platforms (HubSpot).
• Strong understanding of lifecycle marketing and campaign execution.
• Good knowledge of segmentation, triggers and customer journey logic.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Comfortable working within regulated environments and approval workflows.
• Ability to collaborate effectively with Lifecycle, Data, Sales and Compliance teams.

Benefits

• Competitive salary, and discretionary annual bonus
• Private healthcare
• Active Lifestyle allowance
• Annual leave above minimum entitlement
• Up to 3 weeks allowance to work in any location