Growth Manager, CRM & Email — Own the Lifecycle

SKELAR; Warszawa; On-site; PLN 180,000 - 300,000; Full time

Benefits offered by this job

Mentorship from experienced team

Direct access to product, marketing, &

Access to internal SKELAR communities

Meaningful mission: help people live健康

Job summary

Leaply is seeking a Growth Manager to own CRM and drive profitability across email, push and in-app channels. You will collaborate with the CMO on strategy, shape markets and audiences, and build the platform powering lifecycle communications.

You will scale campaigns across markets, measure impact on subscriptions, and push for AI-driven personalization while maintaining deliverability and compliance. Strong analytics and testing mindset required.

Qualifications

• 3+ years in email, CRM or growth marketing at a B2C company, ideally a subscription app.
• A result you can point to: a metric you moved yourself, and how you measured it.
• Analytical thinking: you can find where a funnel loses money and decide what to test first.
• Experience with A/B testing: design, control groups, sample size, significance.
• Comfort with data: Amplitude or similar, and SQL.
• You use AI tools daily in your work.
• B2+ English

Responsibilities

• Make CRM a predictable source of profit, with a strategy and roadmap you set yourself
• Turn more leads into subscribers who stay, with communication personalized to each person's goals and behavior
• Shape which markets, audiences and offers we grow
• Own lifecycle messaging across email, push and in-app, and build the platform it runs on
• Scale sending across markets while keeping inbox placement and compliance intact
• Prove how much CRM adds to subscriptions and profit, with holdout tests

Skills

CRM

Email marketing

A/B testing

SQL

Amplitude

Analytical thinking

English (B2+)

Tools

Braze

Customer.io

Iterable

Job description

Leaply is seeking a Growth Manager to own CRM and drive profitability across email, push and in-app channels. You will collaborate with the CMO on strategy, shape markets and audiences, and build the platform powering lifecycle communications.

You will scale campaigns across markets, measure impact on subscriptions, and push for AI-driven personalization while maintaining deliverability and compliance. Strong analytics and testing mindset required.