Automotive SaaS Product Marketing Lead — Remote

Autocorp.ai; Polska; Hybrid; PLN 352,000 - 586,000; Full time

Benefits offered by this job

Benefits after probation

Remote work environment

EST core hours 8:30–17:00

Job summary

Autocorp.ai is a FinTech company revolutionizing the automotive retail space with AI-powered SaaS solutions. As Product Marketing Manager, you will craft compelling narratives, develop go-to-market plans, and ensure our dealership-focused messaging resonates to drive adoption and growth.

You will lead product messaging, strategy, and cross-functional initiatives, partnering with product and sales to optimize campaigns and collateral.

Qualifications

• Proven track record in product marketing in automotive or SaaS.
• Understanding dealership operations and tech needs.
• Experience marketing AI-powered solutions is a strong asset.
• Excellent communication, strategic thinking and analytical skills.
• Strong project management and cross-functional leadership.
• Willing to travel within Canada to meet clients and events.
• Remote-friendly with EST core hours.

Responsibilities

• Own and optimize the complete product messaging and positioning framework.
• Develop comprehensive go-to-market strategies for new features and products.
• Create compelling value propositions that resonate with dealership decision-makers.
• Conduct regular market research and competitive analysis to identify opportunities.
• Gather and synthesize dealership feedback to inform product and marketing strategies.
• Monitor industry trends and maintain detailed competitive intelligence.
• Create and maintain sales collateral, including presentations, case studies, and ROI models.
• Train sales team on product positioning, competitive differentiators, and objection handling.
• Collaborate with sales leadership to optimize messaging and conversion strategies.

Skills

Product marketing

Strategic thinking

Analytical skills

Cross-functional leadership

Communication skills

Project management

Travel readiness

Job description

Autocorp.ai is a FinTech company revolutionizing the automotive retail experience with cutting-edge SaaS solutions. Our platform streamlines financing, trade-in valuations, and customer verification processes, enabling dealerships to boost efficiency, enhance customer satisfaction, and achieve measurable ROI.

Join us in driving innovation and making a difference in the automotive industry.

As the Product Marketing Manager at Autocorp.ai, you will play a pivotal role in driving product adoption and market growth. You'll be a hands-on marketing strategist, crafting compelling product narratives, developing strategic go-to-market plans, and ensuring our solutions resonate with dealership audiences. Your expertise will directly impact our company's success and contribute to shaping the future of automotive retail.

Impact:

In this role, you will:

Drive Product Adoption: Create compelling product narratives and go-to-market strategies that accelerate adoption of our dealership software products.

Expand Market Education: Develop and execute marketing strategies that effectively communicate our value proposition to dealerships.

Build Brand Leadership: Establish Autocorp.ai as the leading voice in automotive retail solutions.

Enhance Sales Success: Equip our sales team with powerful tools and messaging that drive conversions.

Define Product Strategy: Transform market insights into actionable product and marketing recommendations.

Key Responsibilities:

Product Messaging and Strategy:

Own and optimize the complete product messaging and positioning framework.

Develop comprehensive go-to-market strategies for new features and products.

Create compelling value propositions that resonate with dealership decision-makers.

Conduct regular market research and competitive analysis to identify opportunities.

Gather and synthesize dealership feedback to inform product and marketing strategies.

Monitor industry trends and maintain detailed competitive intelligence.

Create and maintain sales collateral, including presentations, case studies, and ROI models.

Train sales team on product positioning, competitive differentiators, and objection handling.

Collaborate with sales leadership to optimize messaging and conversion strategies.

Content Development:

Lead the development of product marketing materials and thought leadership content.

Create educational content that showcases our expertise in automotive retail technology.

Partner with marketing team to align product and corporate messaging.

Cross-Functional Collaboration:

Work closely with product team to align development priorities with market needs.

Partner with sales to understand dealership pain points and objections.

Coordinate with customer success to capture and promote client victories.

Performance Analysis:

Track and report on key product marketing metrics and campaign effectiveness.

Measure impact of marketing initiatives on sales pipeline and conversion rates.

Use data insights to optimize marketing strategies and tactics.

Requirements

Requirements:

Proven track record of success in product marketing roles within automotive or SaaS industry.

Understanding of dealership operations, challenges, and technology needs preferred

Experience marketing AI-powered solutions is a strong asset.

Exceptional communication, strategic thinking, and analytical skills.

Strong project management and cross-functional leadership abilities.

Ability to travel within Canada to meet with clients and attend industry events.

Competitive base salary with performance-based bonuses.

Benefits package after probationary period.

Remote work environment – work from anywhere! Core hours are 830 am-5 pm EST.

Tools and resources to support your ongoing growth and success.

An extraordinary team leading the industry by storm.