Product Marketing Manager

Zohorecruit; Polska; Hybrid; PLN 352,000 - 586,000; Full time

Benefits offered by this job

Benefits after probation

Remote work environment

EST core hours 8:30–17:00

Job summary

Autocorp.ai is a FinTech company revolutionizing the automotive retail space with AI-powered SaaS solutions. As Product Marketing Manager, you will craft compelling narratives, develop go-to-market plans, and ensure our dealership-focused messaging resonates to drive adoption and growth.

You will lead product messaging, strategy, and cross-functional initiatives, partnering with product and sales to optimize campaigns and collateral.

Qualifications

• Proven track record in product marketing in automotive or SaaS.
• Understanding dealership operations and tech needs.
• Experience marketing AI-powered solutions is a strong asset.
• Excellent communication, strategic thinking and analytical skills.
• Strong project management and cross-functional leadership.
• Willing to travel within Canada to meet clients and events.
• Remote-friendly with EST core hours.

Responsibilities

• Own and optimize the complete product messaging and positioning framework.
• Develop comprehensive go-to-market strategies for new features and products.
• Create compelling value propositions that resonate with dealership decision-makers.
• Conduct regular market research and competitive analysis to identify opportunities.
• Gather and synthesize dealership feedback to inform product and marketing strategies.
• Monitor industry trends and maintain detailed competitive intelligence.
• Create and maintain sales collateral, including presentations, case studies, and ROI models.
• Train sales team on product positioning, competitive differentiators, and objection handling.
• Collaborate with sales leadership to optimize messaging and conversion strategies.

Skills

Product marketing

Strategic thinking

Analytical skills

Cross-functional leadership

Communication skills

Project management

Travel readiness

Job description

Autocorp.ai is a FinTech company revolutionizing the automotive retail experience with cutting-edge SaaS solutions. Our platform streams financing, trade-in valuations, and customer verification processes, enabling dealerships to boost efficiency, enhance customer satisfaction, and achieve measurable ROI.

Join us in driving innovation and making a difference in the automotive industry.

As the Product Marketing Manager at Autocorp.ai, you will play a pivotal role in driving product adoption and market growth. You'll be a hands-on marketing strategist, crafting compelling product narratives, developing strategic go-to-market plans, and ensuring our solutions resonate with dealership audiences. Your expertise will directly impact our company's success and contribute to shaping the future of automotive retail.

Impact:

In this role, you will:

• Drive Product Adoption: Create compelling product narratives and go-to-market strategies that accelerate adoption of our dealership software products.
• Expand Market Education: Develop and execute marketing strategies that effectively communicate our value proposition to dealerships.
• Build Brand Leadership: Establish Autocorp.ai as the leading voice in automotive retail solutions.
• Enhance Sales Success: Equip our sales team with powerful tools and messaging that drive conversions.
• Define Product Strategy: Transform market insights into actionable product and marketing recommendations.

Key Responsibilities:

Product Messaging and Strategy:

• Own and optimize the complete product messaging and positioning framework.
• Develop comprehensive go-to-market strategies for new features and products.
• Create compelling value propositions that resonate with dealership decision-makers.
• Conduct regular market research and competitive analysis to identify opportunities.
• Gather and synthesize dealership feedback to inform product and marketing strategies.
• Monitor industry trends and maintain detailed competitive intelligence.
• Create and maintain sales collateral, including presentations, case studies, and ROI models.
• Train sales team on product positioning, competitive differentiators, and objection handling.
• Collaborate with sales leadership to optimize messaging and conversion strategies.

Content Development:

• Lead the development of product marketing materials and thought leadership content.
• Create educational content that showcases our expertise in automotive retail technology.
• Partner with marketing team to align product and corporate messaging.

Cross-Functional Collaboration:

• Work closely with product team to align development priorities with market needs.
• Partner with sales to understand dealership pain points and objections.
• Coordinate with customer success to capture and promote client victories.

Performance Analysis:

• Track and report on key product marketing metrics and campaign effectiveness.
• Measure impact of marketing initiatives on sales pipeline and conversion rates.
• Use data insights to optimize marketing strategies and tactics.

Requirements

• Proven track record of success in product marketing roles within automotive or SaaS industry.
• Understanding of dealership operations, challenges, and technology needs preferred.
• Experience marketing AI-powered solutions is a strong asset.
• Exceptional communication, strategic thinking, and analytical skills.
• Strong project management and cross-functional leadership abilities.
• Ability to travel within Canada to meet with clients and attend industry events.
• Competitive base salary with performance-based bonuses.
• Benefits package after probationary period.
• Remote work environment – work from anywhere! Core hours are 830 am-5 pm EST.
• Tools and resources to support your ongoing growth and success.
• An extraordinary team leading the industry by storm.