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SEO Specialist
Job summary
A digital marketing agency in Islamabad is seeking a highly skilled SEO Expert to enhance organic rankings and website visibility. The ideal candidate will have over 3 years of experience and be proficient with various SEO tools. Responsibilities include optimizing website content, managing backlinks, and conducting regular site audits to improve search performance.
Qualifications
- 3+ years of experience in SEO across On-Page, Off-Page, and Technical.
- In-depth knowledge of Google algorithms and ranking factors.
- Proficiency with tools like Ahrefs and SEMrush.
Responsibilities
- Perform keyword research and optimize website content.
- Build and manage high-quality backlinks from relevant websites.
- Conduct regular site audits to identify and fix SEO issues.
Skills
Tools
We are looking for a highly skilled and results-driven SEO Expert to join our team. This role requires a comprehensive understanding of SEO—including on-page optimization, off-page strategies, and technical SEO—to improve our organic rankings, website visibility, and search performance across all platforms. You will play a critical role in shaping and executing our search engine optimization strategy.
- Perform keyword research and optimize website content, meta tags, headers, and URLs.
- Develop and implement content strategies for target keywords.
- Optimize internal linking structure and user experience.
- Ensure content is SEO-friendly and follows best practices.
- Build and manage high-quality backlinks from relevant websites.
- Conduct outreach and relationship-building for guest posting and link opportunities.
- Monitor domain authority and backlink profile health.
- Manage local SEO, business listings, and reputation across directories.
- Conduct regular site audits to identify and fix crawl errors, broken links, and site speed issues.
- Work with developers to ensure proper implementation of schema markup, sitemaps, robots.txt, and canonical tags.
- Optimize mobile responsiveness and Core Web Vitals.
- Monitor and address indexing issues via Google Search Console.
- Proven experience (3+ years preferred) in SEO across all areas: On-Page, Off-Page, and Technical.
- In-depth knowledge of Google algorithms, search engine trends, and ranking factors.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Search Console, etc.
- Strong analytical and problem-solving skills.
- Ability to create clear SEO reports with actionable insights.
- Experience working with CMS platforms (WordPress preferred).
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.