User Acquisition - ASO Executive

Apex Logics; Islamabad; On-site; PKR 1,800,000 - 2,600,000; Full time

Benefits offered by this job

Competitive Salary Package

Professional and Growth-Oriented Env

Exciting Mobile Gaming Projects

Collaborative and Innovative Team Env

Job summary

Apex Logics in Pakistan is seeking an experienced User Acquisition Manager to plan, execute, and optimize campaigns across global markets for mobile games.

You will manage budgets, test creatives, analyze metrics (CPI, CPA, ROAS, LTV), collaborate with product and analytics teams, and continually improve performance to drive high-quality installs.

Join a fast-growing gaming team and contribute to scaling exciting mobile projects with a collaborative and innovative environment.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 3-4 years of proven experience in User Acquisition, Performance Marketing, or Mobile App/Game Marketing.
• Strong experience in managing paid acquisition campaigns for mobile apps or games.
• Hands-on experience with platforms such as Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and other advertising networks.
• Strong understanding of mobile marketing metrics including CPI, CPA, ROAS, LTV, ARPU, Retention, and Conversion Rate.
• Experience with mobile attribution and analytics platforms such as AppsFlyer, Adjust, Firebase, or similar tools.
• Strong analytical and problem-solving skills.
• Experience in A/B testing, campaign optimization, and creative performance analysis.
• Excellent communication and reporting skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Responsibilities

• Develop and execute effective user acquisition strategies for mobile games.
• Plan, manage, and optimize paid marketing campaigns across multiple platforms.
• Manage campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and other relevant ad networks.
• Monitor and optimize key performance metrics including CPI, CPA, CTR, CVR, ROAS, Retention, and LTV.
• Scale successful campaigns while maintaining profitability and performance targets.
• Analyze campaign performance and identify opportunities for growth and optimization.
• Work closely with the creative, product, game development, and analytics teams to improve campaign performance.
• Conduct creative testing and identify high-performing ad creatives.
• Develop strategies for different GEOs and target audiences.
• Manage and optimize marketing budgets efficiently.
• Track competitor activities and market trends within the mobile gaming industry.
• Prepare regular performance reports and present insights and recommendations to management.
• Stay updated with the latest trends, tools, and changes in the mobile user acquisition ecosystem.

Skills

User Acquisition

Performance Marketing

Campaign Optimization

Analytics

A/B Testing

Communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads

TikTok Ads

Unity Ads

AppLovin

AppsFlyer

Adjust

Firebase

Job description

Apex Logics is looking for an experienced and results-driven User Acquisition Manager to join our growing mobile gaming team. The ideal candidate will be responsible for planning, executing, and optimizing user acquisition campaigns to drive high-quality installs, improve ROAS, and scale our mobile games across global markets.

Key Responsibilities

• Develop and execute effective user acquisition strategies for mobile games.
• Plan, manage, and optimize paid marketing campaigns across multiple platforms.
• Manage campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and other relevant ad networks.
• Monitor and optimize key performance metrics including CPI, CPA, CTR, CVR, ROAS, Retention, and LTV.
• Scale successful campaigns while maintaining profitability and performance targets.
• Analyze campaign performance and identify opportunities for growth and optimization.
• Work closely with the creative, product, game development, and analytics teams to improve campaign performance.
• Conduct creative testing and identify high-performing ad creatives.
• Develop strategies for different GEOs and target audiences.
• Manage and optimize marketing budgets efficiently.
• Track competitor activities and market trends within the mobile gaming industry.
• Prepare regular performance reports and present insights and recommendations to management.
• Stay updated with the latest trends, tools, and changes in the mobile user acquisition ecosystem.

Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 3-4 years of proven experience in User Acquisition, Performance Marketing, or Mobile App/Game Marketing.
• Strong experience in managing paid acquisition campaigns for mobile apps or games.
• Hands-on experience with platforms such as Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and other advertising networks.
• Strong understanding of mobile marketing metrics including CPI, CPA, ROAS, LTV, ARPU, Retention, and Conversion Rate.
• Experience with mobile attribution and analytics platforms such as AppsFlyer, Adjust, Firebase, or similar tools.
• Strong analytical and problem-solving skills.
• Experience in A/B testing, campaign optimization, and creative performance analysis.
• Excellent communication and reporting skills.
• Ability to work independently and manage multiple campaigns simultaneously.

What we Offer

• Competitive Salary Package
• Professional and Growth-Oriented Environment
• Opportunity to Work on Exciting Mobile Gaming Projects
• Collaborative and Innovative Team Environment