Surf Excel ABM: Brand Growth & Demand Lead

Unilever PLC; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Unilever PLC in Karachi, Pakistan, is hiring for an ABM - Surf Excel within Marketing - Home Care. This full-time role reports to the Senior Brand Manager and is based in Karachi.

You will drive brand growth, lead market development, and manage cross-functional projects to land innovations in the market. The role requires a minimum of a Bachelor’s degree and 2–3 years in core marketing, with proven experience in agency management and consumer-led strategies.

Qualifications

• Bachelor's degree required.
• 2-3 years in core marketing is required; category/business background is a plus.
• Experience managing agencies.
• Demonstrated history of social-first demand creation with measurable outcomes.
• Understanding consumer needs to position the brand across formats and spaces.

Responsibilities

• Own end-to-end demand generation with direct reporting to a brand manager.
• Lead market development plans.
• Drive brand penetration, market share and growth by owning 6Ps of marketing.
• Lead cross-functional project teams and land innovations in the market.
• Deploy digital-first media strategy to grow the portfolio.
• Develop in-depth consumer and market understanding.
• Coordinate with CSP, BD, Finance, Supply Chain, R&D, Media Agency; lead cross-functional delivery.
• Campaign management and communications.

Skills

Rigor

Business Acumen

Analytical Thinking

Creativity

Empathy

Brand consumer obsession

Aesthetics

Education

Bachelor's degree

Job description

Unilever PLC in Karachi, Pakistan, is hiring for an ABM - Surf Excel within Marketing - Home Care. This full-time role reports to the Senior Brand Manager and is based in Karachi.

You will drive brand growth, lead market development, and manage cross-functional projects to land innovations in the market. The role requires a minimum of a Bachelor’s degree and 2–3 years in core marketing, with proven experience in agency management and consumer-led strategies.