ABM - Surf Excel

Unilever PLC; Karachi Division; On-site; PKR 1,339,000 - 2,009,000; Full time

Job summary

Unilever in Karachi, Pakistan is seeking an ABM for Surf Excel to lead end-to-end demand generation and drive market growth. You will own the 6Ps of marketing, manage cross-functional teams, and lead innovations for the home care laundry portfolio.

The role requires a bachelor’s degree and 2–3 years of core marketing experience, including agency management and data-driven campaigns, to deliver consumer-centric brand impact.

Qualifications

• Bachelor’s degree required.
• 2–3 years in core marketing is required; similar category experience is a plus.
• Experience with managing agencies and data-driven demand creation.

Responsibilities

• End to end demand generation responsibilities with direct reporting to a brand manager.
• Lead market development plans.
• Drive brand penetration, market share and growth by owning 6Ps of marketing.
• Lead cross-functional project teams and land innovations in the market.
• Deploy digital-first media strategy to drive growth on the portfolio.
• Develop an in-depth understanding of consumers and market.
• Coordinate with CSP, BD, Finance, Supply Chain, R&D, Media Agency, Medical Marketing; lead cross-functional teams.

Skills

Rigor

Business Acumen

Analytical Thinking

Creativity

Empathy

Brand focus

Education

Bachelor's degree

Job description

Unilever is currently hiring for ABM - Surf Excel!

Function: Marketing - Home Care
Work Level: WL1
Reports to: Senior Brand Manager
Scope: Pakistan
Location: Karachi, Pakistan.
Terms & Conditions: Full-time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about brand building, innovation, and creating consumer impact within Home care laundry business, then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITES BE

• End to end demand generation responsibilities will lie with this individual with direct reporting to a brand manager.
• Lead market development plans.
• Drive brand penetration, market share and business growth by owning and influencing 6Ps of marketing
• Lead the cross-functional project team and successfully land the innovations in the market
• Deploy digital first media strategy to drive business growth on super premium toddler nutrition portfolio
• Develop an in-depth understanding of the consumers and market
• Stakeholders: CSP, BD, Finance, Supply Chain, R&D, Media Agency, Medical Marketing. Lead the Cross-Functional team for delivery of projects
• Campaign Management & communications

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• A minimum Bachelor’s degree is required
• At least 2-3 years in core marketing is required. Candidates who have experience in similar category /business will have a plus
• Experienced with managing agencies
• A demonstrated history of leveraging social first demand creation strategies to achieve significant and measurable outcomes.
• Demonstrate a comprehensive understanding of consumer needs and the ability to develop strategies that position the brand as a leader across multiple formats, segments and need spaces.

Skills

• Core aspects underpinning all skills: Rigor, Business Acumen, Analytical Thinking, Creativity, Empathy, and Obsession with brands & consumers. Sense of Aesthetics.
• Embrace a high growth mindset with a strong love for consumers, shoppers, and customers.
• Knowledgeable in end-to-end marketing management, able to understand the big picture but also comfortable with details and managing operations.
• Amiable but assertive in establishing the importance of the portfolio, rallying cross-functional stakeholders to a cause/legacy in the making. Utilize a data-driven approach to make the journey objective for all involved.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Unilever behaviours:

• Care deeply
• Focus on what counts
• Stay three steps ahead
• Deliver with excellence

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.