Assistant Brand Manager – Digital-First FMCG Growth

The Briefed

Karachi Division

On-site

PKR 1,800,000 - 2,700,000

Full time

2 days ago

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Benefits offered by this job

Medical insurance

Retirement benefits

Flexible, agile work culture

Job summary

Unilever Pakistan is seeking an Assistant Brand Manager (ABM) for Surf Excel to own end-to-end demand generation and drive brand growth. You will influence the 6Ps of marketing, lead cross-functional teams including Supply Chain, Finance, R&D, and external agencies, and deploy digital-first campaigns that translate insights into market-leading strategies.

The role requires 2–3 years of FMCG brand management experience, a marketing-related bachelor’s degree, and a track record in digital and

Qualifications

Education in marketing or related field with strong strategic thinking.
Experience in FMCG brand management and demand generation.
Digital-first, social-led execution of campaigns.
Experience briefing and managing external creative and media agencies.
Strong analytical, business, and communication skills.

Responsibilities

Own end-to-end demand generation strategies to drive revenue targets.
Lead 6Ps ownership to grow brand penetration and market share.
Lead market development plans and launch product innovations in Pakistan.
Execute digital-first media campaigns and integrated communications.
Conduct shopper insights and competitive market analysis.
Coordinate with CSP, BD, Finance, Supply Chain, R&D, and agencies for flawless execution.
Brief and manage external advertising, digital, and media agencies.