Growth-Driven Brand Marketer for Surf Excel (ABM)

Unilever PLC; Karachi Division; On-site; PKR 1,339,000 - 2,009,000; Full time

Job summary

Unilever in Karachi, Pakistan is seeking an ABM for Surf Excel to lead end-to-end demand generation and drive market growth. You will own the 6Ps of marketing, manage cross-functional teams, and lead innovations for the home care laundry portfolio.

The role requires a bachelor’s degree and 2–3 years of core marketing experience, including agency management and data-driven campaigns, to deliver consumer-centric brand impact.

Qualifications

• Bachelor’s degree required.
• 2–3 years in core marketing is required; similar category experience is a plus.
• Experience with managing agencies and data-driven demand creation.

Responsibilities

• End to end demand generation responsibilities with direct reporting to a brand manager.
• Lead market development plans.
• Drive brand penetration, market share and growth by owning 6Ps of marketing.
• Lead cross-functional project teams and land innovations in the market.
• Deploy digital-first media strategy to drive growth on the portfolio.
• Develop an in-depth understanding of consumers and market.
• Coordinate with CSP, BD, Finance, Supply Chain, R&D, Media Agency, Medical Marketing; lead cross-functional teams.

Skills

Rigor

Business Acumen

Analytical Thinking

Creativity

Empathy

Brand focus

Education

Bachelor's degree

Job description

Unilever in Karachi, Pakistan is seeking an ABM for Surf Excel to lead end-to-end demand generation and drive market growth. You will own the 6Ps of marketing, manage cross-functional teams, and lead innovations for the home care laundry portfolio.

The role requires a bachelor’s degree and 2–3 years of core marketing experience, including agency management and data-driven campaigns, to deliver consumer-centric brand impact.