ABM - Surf Excel

Unilever; Mominabad Town; On-site; PKR 1,800,000 - 2,800,000; Full time

Job summary

Unilever in Karachi invites an ABM - Surf Excel to join our marketing team and drive demand creation for the Home Care line. A Bachelor’s degree and 2–3 years in core marketing are required, with experience in managing agencies and leveraging social-first strategies to deliver measurable outcomes.

You will shape consumer-centric plans across formats and need spaces. You will lead cross-functional teams, develop market strategies, and deploy a digital-first media approach to grow brand share and

Qualifications

• Bachelor’s degree required.
• 2–3 years in core marketing is required; experience in related category is a plus.
• Experience with managing agencies and leading demand creation strategies.
• Ability to develop consumer-centered strategies across formats and segments.

Responsibilities

• End-to-end demand generation with direct reporting to a brand manager.
• Lead market development plans to grow Surf Excel in Home Care.
• Drive brand penetration, market share and growth by owning 6Ps of marketing.
• Lead cross-functional project teams to land innovations in the market.
• Deploy digital-first media strategy to grow the brand.
• Develop in-depth understanding of consumers and market.
• Collaborate with CSP, BD, Finance, Supply Chain, R&D, Media Agency, Medical Marketing.
• Manage campaign management and communications.

Skills

Marketing experience

Agency management

Digital marketing

Consumer insight

Education

Bachelor's degree

Job description

Unilever is currently hiring for ABM - Surf Excel!

Function: Marketing - Home Care
Work Level: WL1
Reports to: Senior Brand Manager
Scope: Pakistan
Location: Karachi, Pakistan.
Terms & Conditions: Full-time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about brand building, innovation, and creating consumer impact within Home care laundry business, then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITES BE

• End to end demand generation responsibilities will lie with this individual with direct reporting to a brand manager.
• Lead market development plans.
• Drive brand penetration, market share and business growth by owning and influencing 6Ps of marketing
• Lead the cross-functional project team and successfully land the innovations in the market
• Deploy digital first media strategy to drive business growth on super premium toddler nutrition portfolio
• Develop an in-depth understanding of the consumers and market
• Stakeholders: CSP, BD, Finance, Supply Chain, R&D, Media Agency, Medical Marketing. Lead the Cross-Functional team for delivery of projects
• Campaign Management & communications

WHAT YOU WILL NEED TO SUCCEED

• A minimum Bachelor’s degree is required
• At least 2-3 years in core marketing is required. Candidates who have experience in similar category /business will have a plus
• Experienced with managing agencies
• A demonstrated history of leveraging social first demand creation strategies to achieve significant and measurable outcomes.
• Demonstrate a comprehensive understanding of consumer needs and the ability to develop strategies that position the brand as a leader across multiple formats, segments and need spaces.

Skills

• Core aspects underpinning all skills: Rigor, Business Acumen, Analytical Thinking, Creativity, Empathy, and Obsession with brands & consumers. Sense of Aesthetics.
• Embrace a high growth mindset with a strong love for consumers, shoppers, and customers.
• Knowledgeable in end-to-end marketing management, able to understand the big picture but also comfortable with details and managing operations.
• Amiable but assertive in establishing the importance of the portfolio, rallying cross-functional stakeholders to a cause/legacy in the making. Utilize a data-driven approach to make the journey objective for all involved.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Unilever behaviours:

• Care deeply
• Focus on what counts
• Stay three steps ahead
• Deliver with excellence

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.