ABM & Brand Growth Lead, Surf Excel | Pakistan

Unilever PLC

Mominabad Town

On-site

PKR 1,800,000 - 2,800,000

Full time

14 days+

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Job summary

Unilever in Karachi invites an ABM - Surf Excel to join our marketing team and drive demand creation for the Home Care line. A Bachelor’s degree and 2–3 years in core marketing are required, with experience in managing agencies and leveraging social-first strategies to deliver measurable outcomes.

You will shape consumer-centric plans across formats and need spaces. You will lead cross-functional teams, develop market strategies, and deploy a digital-first media approach to grow brand share and

Qualifications

Bachelor’s degree required.
2–3 years in core marketing is required; experience in related category is a plus.
Experience with managing agencies and leading demand creation strategies.
Ability to develop consumer-centered strategies across formats and segments.

Responsibilities

End-to-end demand generation with direct reporting to a brand manager.
Lead market development plans to grow Surf Excel in Home Care.
Drive brand penetration, market share and growth by owning 6Ps of marketing.
Lead cross-functional project teams to land innovations in the market.
Deploy digital-first media strategy to grow the brand.
Develop in-depth understanding of consumers and market.
Collaborate with CSP, BD, Finance, Supply Chain, R&D, Media Agency, Medical Marketing.
Manage campaign management and communications.