Strategic Territory Growth Leader

PepsiCo Inc.; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

PepsiCo Inc. is seeking a dynamic Sales Leader to head the sales team and large-scale distributors in Lahore. You will deploy company strategies, train and motivate the team, and develop plans addressing local business needs to achieve short-term objectives and long-term goals.

The role requires strong leadership, field training, and analytical skills to drive category growth, monitor performance, and ensure accurate sales data while coordinating with ASM/ZSM for strategic decisions.

Qualifications

• University graduate (BA)
• 2-4 years in sales/distribution roles
• Strong communication skills
• Proficiency in MS Office
• Ability to analyze market data
• Ability to set SMART objectives

Responsibilities

• Set clear and SMART objectives to ensure delivery of AOP and Strat Plan in line with Regional goals and cascade locally to territory team.
• Estimate and analyze category development potential for each category within FLP and create subsequent plans to consistently grow shares in each category.
• Implement & cascade action plan to territory team to execute counter strategies.
• Responsible to achieve monthly and quarterly volume targets as well as target brand & pack deliverables.
• Review progress as objectives at weekly meetings and take corrective action as appropriate.
• Ensure smooth flow of information to ASM/ZSM to aid strategic decision making & ensure all financial & sales data is factually correct.
• Monitor & manage trade discounts with TS month on month.
• Monitor & track distributor ROI and propose suggestions to leverage on distributor profitability.
• Implement quality & control measures at distributor outlets – FIFO, stock numbers etc.
• Responsible for depot sales tracking & to assist ASM/ZSM in strategic planning against data gathered on a monthly basis.
• Accountable for improving market share through identification of untapped channels, new towns, brand and pack size & optimal rack productivity.
• Develop team capability to address channel partner stability related concerns, by evolving alternate GTM mechanisms.
• Analyze & propose promotions with positive financial impact through rationalization of brand plans
• Market intelligence & competitor analysis – Monitor competitor activity and identify response plan in liaison with ASM.
• Ensure smooth execution of all new product initiatives against regional business strategy.
• Ensure execution of all merchandizing, display & operational priorities across territories.
• Propose ways to improve existing sales processes- data tracking, payment methods, supply chain etc.
• Develop ways to improve process efficiency with distributor and retailer through liaison with all stakeholders.
• Maintain a regular physical presence in the territory to ensure understanding of internal and external customer needs.
• Assess and track team capability through ongoing feedback, regular review meetings & KPI tracking
• Conduct core skills assessment with DRs and DSRs to ensure strong coaching and selling skills
• Conduct field training to ensure market excellence in all areas.

Skills

Leadership

Team Management

Problem Solving

Written & Verbal Communication

MS Office

Excel & PowerPoint

Multi-tasking

Sense of Urgency

Analytical Skills

Education

BA or equivalent

Tools

MS Excel

MS PowerPoint

MS Office Suite

Job description

PepsiCo Inc. is seeking a dynamic Sales Leader to head the sales team and large-scale distributors in Lahore. You will deploy company strategies, train and motivate the team, and develop plans addressing local business needs to achieve short-term objectives and long-term goals.

The role requires strong leadership, field training, and analytical skills to drive category growth, monitor performance, and ensure accurate sales data while coordinating with ASM/ZSM for strategic decisions.