Strategic Marketing Data & BI Analyst

Systems Limited; Lahore; On-site; PKR 1,200,000 - 2,500,000; Full time

Job summary

Systems Limited seeks an experienced Marketing Data Discovery – Business Analyst to bridge business stakeholders with technical teams, translating requirements into BI data solutions. You will support marketing, retail, and supply chain initiatives by gathering requirements, driving analytics projects, and delivering BI solutions within an Agile environment.

The ideal candidate has strong experience in marketing analytics, data requirements, and BI tooling, with a focus on delivering insights

Qualifications

• 5+ years experience as a Business Analyst in Marketing Analytics or FMCG.
• Experience documenting BRDs, FRDs, User Stories, and Acceptance Criteria.
• Translate business requirements into technical specifications for data/BI solutions.
• Experience gap analysis and process improvement.
• Strong stakeholder management and communication skills.

Responsibilities

• Bridge the gap between business stakeholders and technical teams to translate requirements into data-driven solutions.
• Drive analytics projects and deliver BI solutions within an Agile environment.

Skills

Business Analysis

Power BI

SQL

Excel

Requirements gathering

Agile/Scrum

Education

Bachelor's degree in CS/IS/BA/Marketing

Tools

Microsoft Fabric

Job description

Systems Limited seeks an experienced Marketing Data Discovery – Business Analyst to bridge business stakeholders with technical teams, translating requirements into BI data solutions. You will support marketing, retail, and supply chain initiatives by gathering requirements, driving analytics projects, and delivering BI solutions within an Agile environment.

The ideal candidate has strong experience in marketing analytics, data requirements, and BI tooling, with a focus on delivering insights