Market Planning Executive

Systems Limited; Lahore; On-site; PKR 700,000 - 1,100,000; Full time

Job summary

Systems Limited is seeking a Market Planning Executive to support strategic decisions via demand planning and insights. You will analyze drivers of volume and value growth using various data sources and align activities with IBPM objectives.

The role requires 2-3 years of related experience, strong data analysis skills, and proficiency in Excel and Power BI. Bachelor’s in Statistics, Analytics, or Marketing is preferred.

Qualifications

• 2-3 years of relevant professional experience.
• Strong data analysis and interpretation skills.
• Good understanding of data sources and market intelligence.
• Excellent verbal and written English communication.
• Advanced Excel skills for data analysis, modeling and forecasting.
• Experience working with Power BI.

Responsibilities

• Support strategic decisions through the demand planning process.
• Deliver insights using internal and external data to support planning.
• Analyze socio-economic factors and their impact on consumer behavior.
• Support forecast adjustments by assessing local economic changes.
• Align marketing deployment with commercial objectives.
• Prepare reports and materials for IBPM cycles.

Skills

Data analysis

Market intelligence

English communication

Excel

Power BI

Education

Bachelor's degree in Statistics

Bachelor's degree in Business Analytics

Bachelor's degree in Marketing

Tools

Excel

Power BI

Job description

Systems Limited is looking for a Market Planning Executive to support strategic business decisions through the demand planning process by providing clear insights into the drivers of short-term and long-term volume and value growth.

Key Responsibilities

• Support key strategic business decisions through the demand planning process by providing a clear understanding of the factors contributing to short-term and long-term volume and value growth.
• Deliver in-depth insights and foresights using internal and external data sources to support demand planning and achieve business objectives.
• Analyze the interrelationship of socio-economic variables and their impact on consumer behavior and category dynamics to identify industry trend shifts.
• Support forecast adjustments by assessing changes in the local economic environment and evaluating their impact on client and competitor business KPIs.
• Understand the key drivers of business performance and incorporate them into short-term sales and demand planning processes.
• Assess the impact of internal and external factors to develop long‑term forecasts that support pricing decisions and strategic business recommendations.
• Conduct deep‑dive analyses to evaluate market performance and trends, generating actionable insights and recommendations for remedial action.
• Proactively leverage available data sources and resources to investigate and answer key business questions.
• Interpret and evaluate client performance against competitor activities to support both strategic and tactical decision-making.
• Lead industry analysis and trend forecasting, including market share and volume projections, through scenario planning and analysis to support the Integrated Business Planning & Management (IBPM) cycle.
• Align marketing deployment and activation activities with commercial objectives and business requirements.
• Prepare reports, presentations, and materials for the IBPM cycle.

Required Experience

• 2-3 years of relevant professional experience.
• Strong experience in data analysis and interpretation.
• Good understanding of data sources and market intelligence.
• Excellent verbal and written communication skills in English.
• Advanced proficiency in Microsoft Excel, including data analysis, modeling, and forecasting.
• Experience working with Power BI.

Education & Qualifications

• Bachelor's degree, preferably in:
• Statistics
• Business Analytics
• Marketing

Preferred Qualifications

• Strong understanding of multiple product categories.
• Knowledge of the IBPM (Integrated Business Planning & Management) process.