BI Analyst-Commercial

Daraz; Karachi Division; On-site; PKR 600,000 - 900,000; Full time

Job summary

Daraz is seeking a Data Analyst - Commercial with 2-3 years of experience to translate business questions into data-driven insights across sales, sellers, customers, and revenue.

You will analyze KPIs, build dashboards, and work with cross-functional teams to identify drivers and opportunities, using SQL and Excel to inform decision making.

This role focuses on turning data into actionable recommendations and measurable impact for commercial teams.

Qualifications

• 2-3 years of experience in Data Analytics, Business Intelligence, Commercial Analytics, Sales.
• Bachelor's degree is required.
• Ecommerce Experience is plus.

Responsibilities

• Analyze commercial KPIs including GMV, orders, buyers, conversion, AOV, revenue, margin, seller productivity, and assortment performance.
• Conduct deep-dive analysis to identify drivers behind growth, decline, and performance gaps.
• Track performance against targets, budgets, benchmarks, and historical trends.
• Identify opportunities to improve seller, category, campaign, and customer performance.

Skills

Analytical thinking

Statistical thinking

Commercial acumen

Education

Bachelor's degree

Tools

SQL

Excel

Power BI

Tableau

Qlik

Job description

We are looking for a Data Analyst - Commercial with 2-3 years of experience who combines strong analytical and statistical thinking with commercial acumen. The role will translate business questions into data-driven insights, identify performance drivers and opportunities, and support commercial teams in making better decisions across sales, sellers, customers, assortment, and revenue.

Key Responsibilities

Commercial Performance Analytics

• Analyze commercial KPIs including GMV, orders, buyers, conversion, AOV, revenue, margin, seller productivity, and assortment performance.
• Conduct deep-dive analysis to identify drivers behind growth, decline, and performance gaps.
• Track performance against targets, budgets, benchmarks, and historical trends.
• Identify opportunities to improve seller, category, campaign, and customer performance.

Statistical & Analytical Problem Solving

• Apply statistical concepts to investigate business problems, including trend analysis, correlation, segmentation, hypothesis testing, variance analysis, and regression where relevant.
• Distinguish between correlation and potential causation when interpreting business trends.
• Design analytical approaches to measure the impact of commercial initiatives, campaigns, pricing, incentives, or process changes.
• Build analytical models to forecast performance and identify potential risks or opportunities.
• Assess data quality, sample sizes, outliers, and statistical significance before drawing conclusions.

Business & Commercial Insights

• Translate business problems into analytical questions, hypotheses, and measurable KPIs.
• Move beyond reporting to explain "what happened, why it happened, and what should we do next."
• Develop actionable recommendations based on data and quantify potential business impact.
• Partner with Commercial, Category, Seller Management, Marketing, Finance, and Operations teams to solve business problems.

Data & Reporting

• Extract, transform, and analyze large datasets using SQL and Excel.
• Build and maintain analytical dashboards and performance reports using tools such as Power BI / Qlik / Tableau.
• Develop automated reporting solutions to improve efficiency and reduce manual analysis.
• Ensure consistency and accuracy of commercial KPIs through data validation and reconciliation.

Required Qualifications & Skills

• 2-3 years of experience in Data Analytics, Business Intelligence, Commercial Analytics, Sales
• Bachelors degree is required
• Ecommerce Experience is plus