Strategic B2B Lead Gen & Business Development Executive

Nextbridge; Lahore; On-site; PKR 16,616,000 - 24,924,000; Full time

Job summary

Nextbridge is seeking a proactive Lead Generation & Business Development Executive to drive growth by identifying potential B2B clients and converting opportunities into sales. You will engage with prospects, manage databases, and coordinate with internal teams to advance deals.

Ideal candidates have 1–2 years in lead generation or B2B sales, strong English communication, and familiarity with LinkedIn Sales Navigator, Apollo, and CRM tools. A related IT/services background is a plus.

Qualifications

• Bachelor’s degree in Business, Marketing, IT, Management, or related field.
• 1–2 years of experience in Lead Generation, Business Development, B2B sales, or a related role.
• Experience in prospecting, cold calling, lead qualification, and client communication.
• Familiarity with LinkedIn Sales Navigator, Apollo, Google, and CRM tools.
• Strong English communication, sales, negotiation, and relationship-building skills.
• Proactive, target-oriented, and willing to learn.
• Basic understanding of IT services/software development is a plus.

Responsibilities

• Research and identify potential B2B companies and decision-makers based on defined ICPs.
• Build and maintain accurate prospect and lead databases.
• Use LinkedIn Sales Navigator, Apollo, Google, and other tools for prospecting.
• Reach out to prospects through LinkedIn, email, cold calling, and other outbound channels.
• Understand prospect needs, qualify opportunities, and introduce relevant IT/software services.
• Conduct sales discussions, present services, and build relationships with potential clients.
• Follow up with qualified prospects and move opportunities through the sales pipeline.
• Work towards converting qualified opportunities into sales and supporting sales closure.
• Coordinate client meetings, proposals, and relevant internal discussions.
• Maintain CRM records and track leads, follow-ups, meetings, and conversions.
• Prepare regular activity and business development reports.

Skills

Lead generation

Business development

B2B sales

Prospecting

Cold calling

Client communication

English communication

Negotiation

Relationship building

Education

Bachelor’s degree in Business, Marketing, IT, Management, or related field

Tools

LinkedIn Sales Navigator

Apollo

Google

CRM tools

Job description

Nextbridge is seeking a proactive Lead Generation & Business Development Executive to drive growth by identifying potential B2B clients and converting opportunities into sales. You will engage with prospects, manage databases, and coordinate with internal teams to advance deals.

Ideal candidates have 1–2 years in lead generation or B2B sales, strong English communication, and familiarity with LinkedIn Sales Navigator, Apollo, and CRM tools. A related IT/services background is a plus.