Lead Generation Specialist - B2B Campaign

Search Solution Pvt Ltd; Lahore; On-site; PKR 420,000 - 750,000; Full time

Job summary

Search Solution Pvt Ltd is seeking a motivated Lead Generation Specialist to drive outbound campaigns and build a robust pipeline for international clients. The role emphasizes strategic cold emailing, research-driven prospecting, and CRM-driven follow-ups.

Ideal candidates bring 1–3 years in business development or sales, strong communication and negotiation skills, and a track record in B2B lead generation. A related bachelor’s degree is preferred and remote-friendly practices are valued.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, or a related field (preferred)
• 1-3 years in business development, sales, or lead generation
• Experience working with international clients is a plus

Responsibilities

• Plan and manage cold email outreach campaigns, including prospect list building, email copywriting, follow-up sequences, and response tracking.
• Support basic cold email infrastructure and deliverability practices, including SPF, DKIM, DMARC, domain warm-up, inbox rotation, bounce control, and spam-rate monitoring.
• Maintain and update CRM records for leads, prospects, proposals, follow-ups, meetings, and sales pipeline activity.
• Achieve monthly KPIs, including qualified leads generated, proposals submitted, booked meetings/calls, and closed business opportunities.

Skills

Communication

Negotiation

Presentation skills

Lead generation

Cold email outreach

CRM

Prospect research

B2B sales

Independent worker

Education

Bachelor's degree in Business Administration, Marketing, Management, or a related field

Tools

Apollo

ZoomInfo

LinkedIn Sales Navigator

Clutch

GoodFirms

Job description

We are looking for a motivated and results-driven Lead Generation Specialist with cold email tools such as Instantly, Smartlead, Lemlist, Apollo Sequences, Snov.io, or similar platforms. Knowledge of CRM tools and email outreach strategies. The ideal candidate should have hands-on experience using Apollo, ZoomInfo, LinkedIn Sales Navigator, Clutch, and Good Firms to identify prospects, generate leads, and secure new business opportunities.

Key Responsibilities

• Plan and manage cold email outreach campaigns, including prospect list building, email copywriting, follow-up sequences, and response tracking.
• Support basic cold email infrastructure and deliverability practices, including SPF, DKIM, DMARC, domain warm-up, inbox rotation, bounce control, and spam-rate monitoring.
• Maintain and update CRM records for leads, prospects, proposals, follow-ups, meetings, and sales pipeline activity.
• Achieve monthly KPIs, including qualified leads generated, proposals submitted, booked meetings/calls, and closed business opportunities.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, or a related field (preferred)
• 1-3 years in business development, sales, or lead generation
• Experience working with international clients is a plus

Required Skills

• Hands-on experience using Apollo, ZoomInfo, LinkedIn Sales Navigator, Clutch, and GoodFirms
• Strong communication, negotiation, and presentation skills
• Excellent proposal writing and client handling abilities
• Ability to work independently and meet sales targets
• Good understanding of B2B sales and online lead generation

Preferred Skills

• Experience with cold email tools such as Instantly, Smartlead, Lemlist, Apollo Sequences, Snov.io, or similar platforms. Knowledge of CRM tools and email outreach strategies
• Understanding of sales funnels, lead nurturing, and conversion strategies
• Ability to manage multiple leads and projects simultaneously
• Competitive salary with performance-based incentives
• Opportunities for career growth and professional development
• Exposure to international clients and markets
• Supportive and collaborative team environment
• Training and learning opportunities to enhance sales skills