Lead Generation Specialist / SDR

Invowork; Lahore; On-site; PKR 670,000 - 1,116,000; Full time

Job summary

Invowork seeks a Lead Generation Specialist/SDR to drive outbound business development and generate qualified B2B opportunities across international markets. The role focuses on LinkedIn Sales Navigator, prospect research, data mining, and email campaign execution.

You will identify target companies and decision-makers, build prospect lists, and coordinate outreach via LinkedIn and email to generate conversations and meetings for the BD team. Prior IT/service industry experience is preferred.

Qualifications

• Bachelor’s degree in Business, Marketing, IT, or a related field.
• 1–2 years of experience in lead generation, SDR/BDR, or international B2B sales.
• Hands-on experience with LinkedIn Sales Navigator is required.
• Experience with data mining and lead generation tools such as Apollo, ZoomInfo, Lusha.
• Experience executing B2B email campaigns and follow-up sequences.
• Experience generating leads for a service-based IT company / software agency is strongly preferred.
• Good written and verbal English communication skills.

Responsibilities

• Use LinkedIn Sales Navigator to identify target companies, decision-makers, and relevant prospects across the US, Europe, Nordics, and other international markets.
• Research industry conferences, events, exhibitors, speakers, attendees, and participating companies to identify potential business opportunities.
• Use data mining and lead generation tools to find and verify prospect information, including Apollo and similar platforms.
• Build, maintain, and regularly update accurate prospect databases based on defined ICPs.
• Execute LinkedIn outreach campaigns and personalized connection/message sequences.
• Plan and execute email campaigns, including list preparation, personalization, follow-ups, and tracking campaign responses.
• Identify potential opportunities for IT services, outsourcing, subcontracting, staff augmentation, CRM, cloud, development, and other technology services.
• Coordinate with the BD team and onsite contacts to identify prospects attending relevant events and help arrange meetings.
• Qualify responses and identify prospects that have genuine business potential.
• Maintain accurate records of prospects, outreach activities, responses, and lead status in the CRM or designated tracking system.
• Follow up consistently with prospects across LinkedIn and email.
• Monitor campaign performance and make improvements based on response rates and engagement.
• Share prospect feedback, market insights, and successful outreach approaches with the BD team.

Skills

LinkedIn Sales Navigator

Prospect research

Data mining

Email campaign execution

Lead generation

International B2B sales

Education

Bachelor’s degree in Business, Marketing, IT, or a related field

Tools

Apollo

ZoomInfo

Lusha

Job description

We are looking for a Lead Generation Specialist / SDR to support our outbound business development efforts and generate qualified B2B opportunities across international markets.

The role will focus primarily on LinkedIn Sales Navigator, prospect research, data mining, and email campaign execution. You will be responsible for identifying relevant companies and decision-makers, building targeted prospect lists, reaching out through LinkedIn and email, and generating qualified conversations and meetings for the business development team.

Experience generating leads for a service-based IT company is strongly preferred, along with a good understanding of IT services and international B2B sales.

Responsibilities:

• Use LinkedIn Sales Navigator to identify target companies, decision-makers, and relevant prospects across the US, Europe, Nordics, and other international markets.
• Research industry conferences, events, exhibitors, speakers, attendees, and participating companies to identify potential business opportunities.
• Use data mining and lead generation tools to find and verify prospect information, including Apollo and similar platforms.
• Build, maintain, and regularly update accurate prospect databases based on defined ICPs.
• Execute LinkedIn outreach campaigns and personalized connection/message sequences.
• Plan and execute email campaigns, including list preparation, personalization, follow-ups, and tracking campaign responses.
• Identify potential opportunities for IT services, outsourcing, subcontracting, staff augmentation, CRM, cloud, development, and other technology services.
• Coordinate with the BD team and onsite contacts to identify prospects attending relevant events and help arrange meetings.
• Qualify responses and identify prospects that have genuine business potential.
• Maintain accurate records of prospects, outreach activities, responses, and lead status in the CRM or designated tracking system.
• Follow up consistently with prospects across LinkedIn and email.
• Monitor campaign performance and make improvements based on response rates and engagement.
• Share prospect feedback, market insights, and successful outreach approaches with the BD team.

Requirements:

• Bachelor’s degree in Business, Marketing, IT, or a related field.
• 1–2 years of experience in lead generation, SDR/BDR, or international B2B sales.
• Hands‑on experience with LinkedIn Sales Navigator is required.
• Strong experience with data mining and lead generation tools such as Apollo, ZoomInfo, Lusha, or similar platforms.
• Practical experience executing B2B email campaigns and follow‑up sequences.
• Experience generating leads for a service‑based IT company / software agency is strongly preferred.
• Good understanding of IT services such as CRM, ERP, cloud, software development, AI, integrations, or managed services.
• Strong research and data‑mining skills with attention to accuracy and detail.
• Good written and verbal English communication skills.
• Ability to identify the right decision‑makers and understand basic company structures and buying roles.
• Experience with international markets, particularly the US and European markets, will be an advantage.
• Familiarity with conferences, event‑based prospecting, or partner/channel lead generation is a plus.